Life, 1919-08-21 · page 32 of 40
Life — August 21, 1919 — page 32: what you’re looking at
What you’re looking at
This page mixes satirical commentary with period advertisements (typical for Life magazine). **The "Our Foolish Contemporaries" section** lampoons playwright Avery Hopwood's contradiction: he publicly opposes "efficiency experts" (a 1920s management fad he saw as wasteful), yet admits his acquaintance Boggins perfectly exemplified practical efficiency—by beating his son on a rug to simultaneously punish the child and clean the floor. The satire mocks both the efficiency craze itself and Hopwood's hypocrisy in denouncing it. The remaining content is primarily **vintage advertising**: Beeman's Pepsin Gum (claiming to aid digestion and business success), Evans's Depilatory (hair removal), Allen's Foot-Ease (shoe comfort), and Herbert Tareyton cigarettes. Smaller **humorous quotations** appear throughout, including a Louisville newspaper exchange about "irritating husbands" and a Boston Transcript quip about a widow finding a clever-but-impossible suitor. The page reflects early-20th-century consumer culture and satirical magazine conventions of mixing editorial humor with commercial endorsements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
334 Roe oe ee FOOLISH CONTEMPO ARIES 76S Justifiable Efficiency Avery Hopwood, the playwright, has often gone on record as opposed to the present efficiency-expert craze, declaring that it is all bunk and nothing but an ex- pensive fad. “But,” he adds, “as in everything else, there are exceptions. There was Boggins, for instance. Boggins was a great efficiency man in the office, but even more so at home. Why, every time Boggins Junior was. naughty his father laid him on the floor and spread a rug over him, so that the beating would kill two birds .with one stone, as You might say.""—Argonant Indigestion a handicap to business success FEELING a hearers after eating with the attendant annoyances that a come with slight attacks of indigestion will sooner or later depress the most wag ese Irmammg aban hopeful and optimistic. No perton in business can do his or her best unde Other women can't teil me from may these conditions. y cook.” bs In the great majority of cases, this type of indigestion is much less severe than “Now, why do you say that, my dear? its character and effects seem to indicate. Indeed, if men and women will eat Has any lady tried to hire you away?” | more regularly, and less hurriedly, use greater care in selecting their food—espe- —Louisville Courier-Journal. cially at midday— and make a practice of chewing a stick of my original pepsin gum for ten to twenty minutes after each meal, they will be surprised and gratihed at the prompt relief from their indigestion. And don’t forget, removing the hand cap of indigestion means a substantial gain in mental and business efficiency. Pinch, use ALLEN'S FOOT-EASE|/ TO fully enjoy the alluring charm of a beautiful dé- colleté gown, one must have the perfect ‘ease and confi- dence that only a smooth un- V AMERICAN CHICLE COMPANY derarm can give New York Cleveland Chicago Kansas City San Francisco Evans’s Depilatory removes hair easily and quickly. Si nix, put it Woon, eta ale ‘ans’s leaves the ‘ most delicate skin soft, smooth , Why Apologize ? and comfortable. When T realize the great number of Seat drug- and department-st ambitions most men have and consider or from usb; il, postpaid, on rec pedals | bry happen meetings the size of them, | am ashamed at the spoon furnished free with every bottle. small number of my own. The greatest George B Evans is to own two pairs of suspenders at 1108 Chestnat Se. Philadelphia the same time. I have never owned but Makers of “Muia'* one, and have always longed for two, the extra pair to be on my extra pants — when I am:ready:to' pat: it.on Herbert YOUR HORSESHOBING :BILLS a Tarey ton use “Capewell” nail “ " ” ‘ ™ Tha bol the chee Bnnly Gatll the “Jack may escape after all, The young London zy FOr growth of the hoof necensitates reshoe. widow says he is clever, but impossible.” ing. Demand, "The Capewell” nail and ! “If the young widow has found him Herbert Tareyton | London Smoking SA eEWL . impossible he must be clever.” imple upon request m HORSE NAIL CO., Hartford, Conn. —Boston Transcript. Falk Tobacco Co. Inc., 1786 Broadway, comicbooks.connal