Life, 1919-08-21 · page 31 of 40
Life — August 21, 1919 — page 31: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Goodyear Pneumatic Cord Truck Tires through a testimonial from Charles L. Chilsoy of Bar T Bar Ranch in Payson, Arizona. The photograph shows a truck loaded with supplies parked beside a rural stream, illustrating the "rough, mountainous country" where these tires operate. The ad contrasts pneumatic (air-filled) tires against the solid tires previously used by ranches. The claimed benefits are practical: reduced repair time, doubled mileage on rocky terrain, 50% better fuel efficiency, and faster hauling times (10 hours vs. 13 hours on a 127-mile trip). The endorsement emphasizes how pneumatic tires enabled the ranch to transport cattle feed more reliably. For modern readers, this reflects early 20th-century agricultural commerce and represents how truck tires revolutionized rural transportation and ranch operations before modern highways existed.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ed Dak cy keew 0, “that together at word © 2 gee a gid? ournal, How far ut a fell script, ined from > supplied 1 and oli return ef Vor big Goodyear Pneumatic Cord Truck Tires are the right kind of tires for this rough, mountuinous country. Bar T Bar Ranch votes for them because they have saved us hauling time, have practically stopped truck repairs which were considerable on solid tires, have given twice as much mileage as the solids on rocky trails and have cut gasoline consumption almost in half. They actually enable us to carry feed to cattle on the range with our truck.’’—Charles L. Chilsoy, of Bar T Bar Ranch, Payson, Arizona FTER using various methods of cross-country to Phoenix is 10 hours, whereas it formerly amounted hauling, beginning with pack mules, this big to 13 hours on the solid tires. aT, Ss has adopted Goodyear Pneumatic — Ajthough doing considerably more hauling, the t Truck Tires. truck has not been laid up a single day for repairs k Bar T Bar Ranch truck formerly had difficulty since the smooth-going Goodyear Cordswere applied. navigating mire-bottomed washouts and _ steep : A ss : When constantly racked on solids, a day of each funtain grades because it came shod with solid ‘ . week was required for overhauling. F . . . On the pneumatics, a gallon of gasoline lasts 7 miles, Since these were replaced vith th tractive, whereas, on the solid tires, this quantity was ex- hioning Goodyear Cords, the“trirck ‘pas traveled hausted in 3% to 4 miles. A . ; and ; ils. he : 7 : ‘ro fate swith rough Up aan nt vale has It may be said, then, that Bar T Bar Ranch has dis- ied f ale w tL a erate effort and has even covered several of the reasons why the pioneer ced to cattle on the range. Goodyear Pneumatic Cord Truck Tires are being wthe hauling time for the 127-mile round trip adopted broadly for ranch and farm transport, OD comicbooks.com