Life — August 7, 1919 — page 37: what you’re looking at

What you’re looking at

This is a **Rexall drugstore advertisement** from *Life* magazine (page 253). The repeated slogan "They work naturally and form no habit~" emphasizes that Rexall products—likely laxatives or digestive aids—are non-addictive, addressing a contemporary health concern. The central image shows an open box of Rexall candies with pills spilling out. A pricing box indicates availability at "5000 Rexall Stores" at various prices (8 for 10¢, 24 for 25¢, 60 for 50¢). The advertisement's repetition of the habit-forming disclaimer reflects early 20th-century anxieties about medicinal products containing habit-forming substances like opiates. The "natural" and "non-habit-forming" claims were marketing reassurances to wary consumers concerned about dependency.