Life, 1919-08-07 · page 36 of 44
Life — August 7, 1919 — page 36: what you’re looking at
What you’re looking at
This page satirizes America's "Anti-Everything Era"—likely the 1920s temperance and moral-reform movement. The left features a Resinol Soap advertisement with an illustrated woman enjoying summer leisure. The bottom section mocks overzealous reformers issuing government pamphlets with absurdly puritanical titles by fictional figures (Rev. Purtanus Prude, Gregory Gloom) warning against dancing, roller-skating, baseball, picnics, and courtship itself. "Life's Trade Review" (right) uses mock-economic language to satirize America's humor shortage, blaming Germany's wartime blockade for cutting off comedic imports. It treats jokes as commodities ("Receipts, eight cars") and suggests professional comedians struggle when politics dominates. The small cartoon shows a man asking why his fiancée closes her eyes while kissing—a gentle jab at romantic prudishness. Overall, the page ridicules excessive moral crusading and its dampening effect on American culture and happiness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iil eid ola . cA Cooling ‘iwc \ AS, tn Qummer's © Heat . a strenuous game on the links or court—the cool, A FTER a day spent in motoring, a dip in the deep, or delightfully creamy lather of RESINOL SOAP— A lather that, despite its light and airy daintiness, possesses just the requisite properties one most needs to allay the heat of sunburn and refreshingly cleanse the pores—dissolv- ing impurities and bringing out one’s hidden beauty. For a convincing proof—gently work Resinol lather into the skin with the finger tips. Rinse in cold water to close the pores and stimulate circulation. RESINOL SOAP. _For no matter what your complexion q The result will speak for itself—and volumes for shortcomings, RESINOL is sure to prove nature's allev- iating ally. At all druggists’ or toilet goods dealers’. For a free sample, address RESINOL, Department 5-B, Baltimore, Maryland, RestNot FOR Pricxty Heat AND! INFANTS" Tavino Skin lus Gently massage a lather of Resinol Soap into the skin. Rinse in tepid wa- ter, then apply Resinol Ointment, CLE ILIEES NS Government Pamphlets to Be Issued in the Anti-Everything Era HAT Dangerous Dimple—How to tradicate It, by Penelope Pinhead, M. S., National Director of Women’s Complexions. The Roller-Skate Menace and Your Child, by A, Superfluous Smith, Direc- tor-General of Children’s Activities. Baseball the Banal. A fearless ex- posé of our national vice, by Rev. Puri- tanus Prude, President of the Amer- ican League of Pharisaical Churchmen. The Criminal Aspect of Basket Pic- nics and Other Summer Sins, by A. Croaking Crabb, Ph.D., Secretary of the National Committee for the Sup- pression of Sport. Beware the Moonlight! A heart-to- heart lecture to young men contemplat- ing courtship, by Gregory Gloom, M. D., Chairman of the Federal Board of Love Control. cee ee ae = SSIS PSSST ERO i od (hein Laag) “DEAR EDITOR: WHY DOES THE ctxt I'M ENGAGED TO CLOSE HER EYES EVRY TIME I KISS HER?” LIFE'S Trade Review T the opening, assertions that the lifting of the blockade would re- lease for shipment a large supply of humor that has been accumulating ia Germany since 1014 were generally discredited and failed to lower the optimistic tone. Common to fair war jokes were plentiful, with few in quiries. Receipts, eight cars. Satire continued scarce, but professional trad er ted to look for an easier situa- tion when politics becomes acute. Odd lots of puns are beginning to appear, being snapped up by vaudeville performers in preparation for the fall trade, They are in poor condition and show signs of forcing. Fords estab- lished a new low for the year. Whis- pers about the discovery of a new vein of humor were attributed to efforts of the bears to start a panic. Call loans for poets were higher than ever. Just solid satisfaction in WVSTO NA | Essential True to the | 133-year | old ORDER FROM NEAREST DEALER Made on the # of the Hudson by C,H. EVANS & SONS Eatad, 1786 ui comicbooks.¢om