Life, 1919-07-24 · page 40 of 40
Life — July 24, 1919 — page 40: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not a political cartoon. It promotes Pro-phy-lac-tic brand oral hygiene products made by the Florence Manufacturing Company. The ad uses the slogan "A Clean Tooth Never Decays" to market toothbrushes, hand-and-nail brushes, and a "Pen-e-tra-tor" hair brush. The language emphasizes product superiority—claiming their toothbrush is "ten times as good" as cheaper alternatives and costs one dollar (expensive for the era). For modern readers: this represents early 20th-century advertising that combined health claims with brand promotion. The emphasis on thorough cleaning and specific brush design reflects growing awareness of dental hygiene. The "Yellow Box" packaging and multiple product variants show how companies used branding and product lines similar to modern marketing. The guarantee ("your dollar back if unsatisfied") was a common sales tactic of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE = July a CLEAN tooth never decays.” An unclean tooth doy decay sooner or later. You can't keep your teeth fy life unless you thoroughly clean every part of every tooth, least twice a day. Make sure by using the Pro-phy-lac, Tooth Brush. The tufted bristles and curved handle feng out every food particle from the crevices and angles ; and between the teeth. The World's Standard Tooth Bru is always sold in the Yellow Box. Made in adult's, youth; and child's sizes. (EAN TOOTH NEVER DECAYS" c = = a we = Pro-phy-lac-tic Pro-phy-lac-tic Pen-e-tra-tor Hand and Nail Brush (No. 400) Hair and Military Brushes ‘We charge one dollar for the Pro-phy-lac-tic Hand Retailing oaly 50c to $2.50 each, they are the and Nail Brush, because it’s easily ten times as good best hair-brush values ever offered, They have te as any 25-cent brush on the market. Of good size. markable penetrating qualities because of the choice, Beistles of finest quality obtainable, sect in aluminum — extra-stiff bristles, ect in straight tufts and Acrwnreens’y and riveted to a chemically treated hardwood back. fastened through @ pon-tarnishable aluminum face inte Cleans without scratching. If your dealer does not . durable componition bed. Made in several have this woederful brush in stock, mail us one dollar thes, See that the name, Pro-phy-lec-tie and we will send you one postpaid. Your dollar back el on the handle. Always sold i a if you feel that this brush is not as good as we claim. Sold by dealers in the United States at $1.00, and in Send = the book, which fully describes all the style Canada at $1.25. and fishes. FLORENCE MANUFACTURING COMPANY, Florence, Massachusetts Canadian Address: 425 Coristine Building, Montreal, Canada comicbooks.com