Life, 1919-07-24 · page 39 of 40
Life — July 24, 1919 — page 39: what you’re looking at
What you’re looking at
This is **not a cartoon or satire, but a straightforward advertisement** for automobile safety equipment from the Macbeth-Evans Glass Company. The page promotes "Macbeth Lenses"—special green-tinted glass headlight covers designed to improve nighttime driving safety. The two illustrated figures at top show drivers demonstrating correct vs. incorrect headlight positioning (one blinded by upward light rays, one facing safely ahead). The advertisement addresses a genuine public concern of the era: increasingly strict traffic laws and safety regulations requiring vehicles to avoid blinding oncoming drivers with high-beam glare. Macbeth Lenses redirected light downward while maintaining visibility, marketed as a solution making "America Safe For Night Driving." This reflects early automobile safety advocacy, when headlight technology and road etiquette were still developing concerns in American society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
7 blinded by up- Driver facing M ordinary Lenses, dangerous n the Help Make America Safe For Night Driving When your car is equipped with Its exclusive Green Glass Visor, Four years were devoted to per- acdeth Lenses you help make the an integral part of the lens, is a fecting them. ads of America safe for yourself badge of road courtesy and the sign 2d others. of highest lens quality. Light is kept well below the line of vision of approaching drivers. Blinding, wasted upward light rays are redirected right on the at the back of the lens spread the Laws are getting more strict and Macbeth Lenses were designed and 74d where needed. light and make it uniform through- née is increasing. The Macbeth perfected by men who have given This gives a concentrated bril- out the lighted area. More than os complies with laws of safety years to the solution of the world- liance both in front of the wheels 400,000 Macbeth Lenses in use—put ied courtesy. wide lens problems. and far ahead. these safety lenses on your car. our vertical, cylindrical lenses Price per Pair $5.00—Dencer and West $5.50—Canada $6—Winnipes ond West $6.50 Macheth lenses are for sate by leading jobbers, accessory dealers and garages everywhere. If your dealer cannot suppl Macbeth-Evans Glass Company, Pittsburgh Franch Offices in: Boston; Buffalo; Chicago; Cincinnati; Cleveland; New York; Ph iphia; Pittshurgh; Macbeth-Evons Glass Company, Limited, Toronto, Canada comicbooks.com