Life, 1919-07-24 · page 4 of 40
Life — July 24, 1919 — page 4: what you’re looking at
What you’re looking at
This is a subscription advertisement for *Life* magazine from summer 1919, just after World War I. The page emphasizes the magazine's affordability—ten cents per issue despite post-war inflation that had doubled most prices. The six cartoon vignettes surrounding the text feature whimsical, exaggerated characters in humorous situations, typical of *Life*'s satirical style. These appear designed to convey the magazine's comedic appeal rather than reference specific political figures or events. The advertisement highlights a special introductory offer: new subscribers could receive *Life* for three months at a dollar (or slightly more for international subscribers) to sample the publication before committing to a full year subscription at $5.00.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It Seems Incredible that here, now, in this summer of 1919, after the war, with everything more or less dry and the cost of everything else worth while at least doubled—it is, we say, hard to believe that the price of Lire should still remain at ten cents. But that is not all. If you have never seen Lire before—if this is your first look—remember that for only one dollar or a trifle more (see cou- pon) you can have Lire sent to you for three months—just to see how you like it. ye Special Ofter Enclosed fin SRE Open only to new subscribers; no sub ; a scriptions renewed at this rate. Several sample copies will be sent to Pa any address on receipt of ten cents or A LIFE, 17 West 31st Street, New York. 10! sixpence. 7’ One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.co >