Life, 1919-07-17 · page 4 of 40
Life — July 17, 1919 — page 4: what you’re looking at
What you’re looking at
This is an advertisement for *Life* magazine disguised as political satire. The cartoon shows two men in formal dress shaking hands, with the caption: "Remember, John, we've got to stand together in spite of certain temperamental differences. You put *Punch* into me and I'll put *Life* into you." The figures represent personifications of two rival satirical magazines: *Punch* (the British humor publication, on the left) and *Life* (American, on the right). The joke plays on their competition while suggesting they should cooperate despite differences in style and national origin. The advertisement below emphasizes *Life*'s exclusivity for new subscribers and lists subscription rates. This was a common marketing strategy—wrapping advertisements in clever editorial-style content to engage readers while promoting the publication itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“‘Remember, John, we've got to stand together in spite of certain tempera- Special ; ; Offer -mental differences. You put Punch into me and I'll put Lire into you.”’ Enclosed find One Dol Open. only to new sub: : fs F scriptions renewed at this Several sample copies will be sent to any address on receipt of ten cents or sixpence in LIFE, 17 West 31st Street, New York 100. stamps or silver. One Year, $5.00. Canadian, $5.52; Foreign, $6.04. comicbooks