Life — July 17, 1919 — page 2: what you’re looking at

What you’re looking at

# Michelin Tires Advertisement This is a **full-page advertisement**, not a political cartoon. It promotes Michelin Tires by displaying their famous logo—a circular seal reading "Casing Michelin Tubes." The ad targets touring motorists, referencing WWI ("Over There") and colonial travel to England, France, Italy, South America, Africa, Australia, Japan, and China. The Michelin Man mascot appears alongside a vintage racing car. The pitch emphasizes brand recognition: the Michelin sign is "world-known," seen globally by travelers. The text promises "high quality tires, moderate prices and fair treatment," positioning Michelin as a reliable, internationally trusted brand. The company's address is listed as Milltown, New Jersey, with Canadian and Montreal offices noted—standard early 20th-century tire industry advertising.