Life, 1919-07-10 · page 6 of 50
Life — July 10, 1919 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a commercial advertisement for Weed Anti-Skid Chains, a tire safety product manufactured by American Chain Company, Inc. (Bridgeport, Connecticut). The advertisement uses a cautionary scenario—a car skidding on wet roads—to market tire chains as essential safety equipment. The headline "A skid like that wears out tires" warns readers of the dangers of skidding on slippery surfaces. The ad emphasizes that chains prevent loss of tire traction and reduce accidents on wet, icy roads. The black-and-white photograph shows a dramatic car skid scenario, while the text educates readers about tire wear and safety. This is straightforward product marketing targeting motorists concerned about winter driving safety, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No matter how care- ful a driver you may be, when rouds are wet and slippery, it ible toavoid skidding un- less your tires are equipped with Weed Tire Chains. wears out tires When a car skids, it “shoots” over the road, the tires being pressed down on the grinding surface by the weight of the car—the rubber tread is ground away—the fabric is stretched and weakened paration and disintegration begin—with the inevitable blowouts and punctures. Only a crazy man would dream of spinning his tires on coarse sand paper or on a rough file—which is exactly the effect of skidding Every time you skid you wear off miles and miles of tire service and you well know res cost these days. Weed Anti-Skid Chains Protect Tires Weed Chains continually shift p" —backwards around the tire and thus the cross chains do not come in contact with the tread at the same place at any two revolutions of the wheel When you drive with chainless tires on wet, skiddy, slippery roads, if you are lucky accidents that threaten your life and the | of others; but you can't escape the injury ¢ you reduce their service by hundreds of miles. “At the first drop of rain’’ put on your Weed Chains American Chain Company, Inc. BRIDGEPORT \Xe/ CONNECTICUT In Canada: Dominion Chain Company, Limited, Niagara Falls, Ontario Largest Chain Manufacturers in the World The Complete Chain Line—All Types, All Sizes, All Finishes—From Plumbers’ Safety Chain to Ships’ Anchor Chain comicbooks.com