Life, 1919-07-10 · page 4 of 50
Life — July 10, 1919 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine rather than political satire. The page promotes the magazine through the heading "When You Obey That Impulse" and claims that reading *Life* is essential leisure activity. The decorative border consists of **small comic vignettes** depicting everyday scenes—people socializing, playing, relaxing—illustrating the magazine's humorous take on ordinary life. These sketches reinforce that *Life* offers entertainment and social commentary on daily human behavior. The text emphasizes that *Life* appeals universally to "children and grown-ups" and promises humor without interfering with "reactions of nature." The subscription rates and promotional offer (sample copies for ten cents) occupy the lower portion, targeting new readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Zant When You Obey That Impulse And do what these people are doing, life hangs upon you very loosely. Even the light- est literature is taboo. Nothing that interferes with the reactions of nature is permitted. Yet strange as it may appear, even now people are becoming subscribers to For vacation reading, what can equal Lire? Everyone likes it, and children and grown- ups all find something to interest them in its pages. Several sample copies will be sent to any > “4 A 5 address on receipt of ten cents. LIFE, 17 Weak stat Street, New Vork. 9 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) Open only to new subscribers; no sub- scriptions renewed at this rate, comicbooks.comil