Life, 1919-07-10 · page 33 of 50
Life — July 10, 1919 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a straightforward **automobile advertisement** for the Studebaker Big-Six, placed in *Life* magazine (page 85). The image shows a luxury car of the 1910s-1920s era with several well-dressed passengers, photographed in an idealized outdoor setting. The ad emphasizes technical specifications (60-horsepower motor, 126-inch wheelbase) and luxury features (hand-buffed leather, jeweled clock, plate-glass windows). The bottom shows three Studebaker models available: the Light-Four, Light-Six, and Big-Six. There is no political satire or social commentary here—this is a product advertisement highlighting Studebaker's automobile line to affluent readers. The "satirical" *Life* magazine's editorial content appears elsewhere; this page is purely commercial.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Every reader of Life owes it to himself to see the New Studebaker BIG-SIX be- fore deciding upon the purchase of any motor car. 60-horsepower motor, 126-inch wheelbase, perfectly-balanced chassis, genuine hand-buffed leather upholstery, Gypsy top with oval plate-glass windows, glove box and extension light in ton- neau, silver-faced jeweled clock and magnetic speedometer, shock absorbers, 33 x 44-inch cord tires, and many added features of comfort and convenience. THE LIGHT-FOUR THE LIGHT-SIX THE BIG-SIX