Life, 1919-06-26 · page 40 of 43
Life — June 26, 1919 — page 40: what you’re looking at
What you’re looking at
This page is primarily **satirical advertising** mixed with publisher's announcements, not political cartooning. **The Main Satire:** Life's "Literary Bureau" mock-announcement satirizes publishing industry consolidation and literary gatekeeping. Life humorously claims to have established a monopoly over American literature—authors must now obtain "guarantees" from Life before approaching editors, and all editors must source copy exclusively through Life's bureau at "lowest market rates." **The Joke:** The announcement parodies the era's real concern about literary trusts and monopolistic control (comparing Life's scheme to Rockefeller's oil monopoly). Life presents this absurdly autocratic arrangement as reasonable, even patriotic, claiming to protect American literature's "firm foundation." **Supporting Text** explicitly references "Lire's Literary Bureau has practically full control of the market" and compares it to contemporary concerns about theatrical syndicates harming American drama. The page also contains genuine advertisements (Ross's Ginger Ale, Boston Garter hose supporters) and a book review for *Humoresque* by Fannie Hurst.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: LIFE’S Literary Bureau HILE we have not encouraged would-be writers to send their man- uscripts direct to the periodicals, we have, until recently, permitted them to do so, We have practically succeeded, however, in forming a close literary com- bination. editors throughout the country heing obliged to depend upon us for their copy; we therefore beg to announce that hereafter all authors should communi- cate with us, sending in their names, be- fore attempting to get anything accepted. If you insist upon doing this, you must first send to us for our guarantee; other wise your manuscript has no chance of acceptance. hed This rule, in a free country, may seem | With Low Shoes autocratic, but we beg to assure every- ’ ; hody that we have only in mind the plac- The appearance of your ankles is even more important than usual, ing of our American literature on a firm To incure faultleck foundation. We have more writers on 0 insure faultlessly smooth hose— sur lone any other bureau—hence B ton Garter To all editors, therefore, we state that no matter what material you may want, we can supply it to you at the lowest GEORGE FROST CO., BOSTON, Makers of Velvet Grip Hose Supporters market rates. With the exception of a 1 : When you taste it few of the more prominent authors, who for Women, Misses and Children. you know it’s imported have practically retired and are spending from Belfast. Only most of their time motoring in the White Ross’s Belfast Ginger Mountains, we have all the best writers. Indeed, the scope of our undertaking H Ale‘can taste lhe'thal: is now being “dcverywhere || EAUMOresque We quote from the London papers: By Fannie Hurst “ePHE. cight stories in * Hun ni les_ reaching They othings “in America. The latest idea is a literary trust. We pssible understand that Lire’s Literary Bu- any other short keAU has practically full control of H Ps the niarket, no editor being able to ti énd you know it comes irom Belfast | get “copy” except through this en- ay eile tears ad the label, { . terprising Bureau. There have been s of suites when you read the label, for now- literary agents from time immemo- The stories in this volt : native . but none has sought to form est she has written, wh adays labels must declare nativity. ‘ Whether it oil) be & good Il tnstcheve cree besa ‘written You have mised i d gi thing for America will depend entir. ou have missed imported = ginger ly upon the character of the men in ale the past few years. Now Ross's charge. The American Theatrical HARPER & BROTHERS £:.It/ Ginger Ale comes back to you— comes straight from Belfast, despite un- settlement in Ireland. Syndicate has not improved the Amer ican drama. Will Lips’s Lsreesey Burtau reconstruct literature We 9, RO. : aN shall await the result with —West America at last has theim ported . 4 trust. All the literary t > country has been placed 1 BELFAST ‘ trol Sir Rockefeller : has more to answer for than Ginger Ale : : bate system.—Delectator. This leads us to state emph =. The Vacation for = we fully realize our respons Outdoor Men and Women Xj __ Ser or tater a titerary con The summer climate is always cool and invigorating in The was bound to come. “Highlands of Ontario,” Canada’s lovely vacation region Gualified to place it on the A Ss] goin Ives | meta Every summer pleasure can be enjospd out doors—fishing, : a n caith encoun ob Exery, summer. pleasure. can’ be eajoxed.¢ no one should doubt who is a ; : Pread Teumt Ralteas sted below fo free high ideals. Each wife had seven cats. ‘ : : Our scheme is far-r Each cat had seven kits ¥ vere + Chi . timately destined to place where it belongs. It must be understood, also, that it 7 strictly scientific and based on 2 loss) This is an intricate question, but not : study of the human heart. For extn 4 ial es we have felt for a long time the need of one-half so important as this one: Hav | : a few leading American humorists. He you—meaning you—the good sense to bs . were they to be produced? This was problem before us. In reflecting uP Man, wives, cats and kits, How many were there going to St. be a regular, annual subscriber to Lire? comicbooks.com