Life, 1919-06-26 · page 31 of 43
Life — June 26, 1919 — page 31: what you’re looking at
What you’re looking at
This is a **Goodyear tire advertisement**, not a political cartoon. The page shows an actual photograph of tire tread marks impressed into concrete pavement. The ad claims that Goodyear All-Weather Tread marks are so distinctive and ubiquitous that motorists will recognize them everywhere—on city streets and country roads alike—as proof of the brand's market dominance. The advertisement uses the visual evidence (the photograph) as marketing: the tread pattern itself becomes a brand identifier, and the claim that "more people ride on Goodyear Tires than on any other kind" turns the tire marks into testimonial evidence. This appeals to consumer psychology—choosing the popular choice. **No satire or political content is present.** This is straightforward early automotive advertising exploiting the novelty of mass motor travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is an actual photograph of the im concrete pavement by the Goodyear All ts Wea ion leftona ther Tread On city pavements as on country roads — wherever men travel in motor cars — you will find written in the familiar, characters of the Goodyear All-Weather Tread a reminder that more people ride on Good- year Tires than on any other kind. comicbooks.com