Life, 1919-06-26 · page 29 of 43
Life — June 26, 1919 — page 29: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or editorial content. There is no political cartoon or social commentary to decode. The page promotes **Robbins & Myers electric fans and motors** through text and illustrations. The top illustration shows a businessman and woman at a desk with a large desk fan—presenting fans as practical appliances for modern offices and homes. The sales pitch emphasizes that a fan's quality depends entirely on its motor manufacturer. By repeatedly stating "Judge a fan by its motor; and the motor by the name—Robbins & Myers," the ad argues that choosing the right *brand* guarantees durability and reliability. The company claims 22 years of expertise in motor manufacturing. For modern readers: this reflects early 20th-century consumer advertising strategy—establishing brand trust through claims of technical expertise and durability, before electric fans were standard household items. The formal business setting suggests fans were still somewhat upscale purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judge a Fan By Its Motor The breeze starts with the motor. That's the big thing to remember when buying a fan. Of equal importance is the name of the maker. If the name is Robbins & Myers then you 4vow that your electric fan is built throughout by a maker of motors. Fan durability is a matter of motor excel- lence. A fan should last a lifetime—and it will if the motor is right. So, for utmost comfort and economy, look for the R&M flag on the guard, a guarantee of the motor back of the blades. An R&M_ Fan is a friend for years, for every Robbins& Myers Fan is warranted as to workmanship, performance and durability. All sizes and styles: ceiling, desk, wall, oscil- lating, non-oscillating, ventilating; for home, otlice, factory; for operation on direct or alternating current. Judge a fan by its motor; and the motor by the name—Robbins & Myers. * * * R&M Motors for general power purposes range from 1-40 to 50 horsepower. ‘They are also found on the better electrically equipped devices for factory, store, home and office. A Robbins & Myers Motor on any such device is a guarantee of superior construc- tion throughout, as well as uninterrupted service. Power users, electrical device makers and dealers find an unusual trustworthiness in the Robbins & Myers line, the result of 22 years’ achievement in this one field. The Robbins& Myers Company, Springfield, Ohio For Taventy-trwo Years Makers of Quality Fans and Motors Branches in All Principal Cities obbins & Myers {] Comfort in me Home }] [[comvon inte Store }} [Peomrore in ene once. comicbooks.com