Life, 1919-06-05 · page 38 of 46
Life — June 5, 1919 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising and public service announcements** rather than political satire or comics. The main content includes: 1. **Letter to the Editor** complaining that Life magazine overrepresents military officers in its coverage of American soldiers. The writer argues that in a February 1919 issue, Life pictured 12 soldiers with 6 shown as officers—disproportionate to actual Army ratios where enlisted men vastly outnumbered officers. This reflects post-WWI tensions between soldiers and the officer class. 2. **Advertisements**: Electric vacuum cleaners (Apex, Hoover, etc.) offered on payment plans; Bellans indigestion remedy; and a railroad promotion encouraging Western tourism to national parks. The criticism reflects genuine soldier resentment toward officer representation—a common post-war sentiment. The letter writer's tone is respectful but pointed, suggesting class consciousness among enlisted veterans regarding how they were depicted in popular media.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Righteous Plea for Privates To tue Evitor or Lire--Sir: As you have often admitted, you are, or rather were, very popular with the sol- diers, but from what I have been hearing of late, your crown of glory is tarnishing just a wee bit. I am still your friend, so am going to tell you why .the fellows are crabbing at you these days. Their chief bone of con- tention is that you run too many pictures of officers as representing the American soldier, Now, Lire, we were on the front in action in four major operations, and during the most of that time we had two officers, and, at intervals, three. All other outfits were equipped in like pro- portion until after the war was over, and then they issued us five. In your number for February 13, 1919, you picture twelve soldiers, not counting a shadow group in the background of one picture. Of these twelve, six are repre- sented as officers and the other six enlisted men. From the data above, do you think that is a fair proportion? We understand that when the officers FREE to YOU Here Is Our Great Offer We will deliver right into your hands your choice of any one of the f) ELECTRIC CLEANERS listed below and let you ty the cleaner thoroughly in your own home before you pay a cent. We Pay Express Charges Anywhere Apex Liberty Big Ben Little Ben Cadillac Ohio-4 Dantley, S. Regina’ Eclipse Royal Eureka Sweeper-Vac Frantz-Premier Thor Hoover Torrington ‘ Hot Point Victor = S, Imperial Western Electric Only $3.50 Down After Trial If you decade to buy alter the trial you can pay down as your &,st payment oaly $3.50 and the balance in very Cary moothly payments, Our liberal easy payment plan aves you the privilege of owning and using and paying Mee your coavenscace—no extra charge for easy pay ments—and the neighbors won't know your business, jaconm Cleaner Dealers, We are ageots for Weatera Elecirie and Imperial Eleetrie Cleaners. ‘This offer may be withdraws at any time. Send Coupon at Once. VACUUM CLEANER SPECIALTY COMPANY, Inc. 131 West 42nd St., New York City. Dept. 26 A Send me complete price list and information on your free trial easy payment plan. Name your Summer Outing-_. o West ilroads who pate bridge 01 ost an) * Off a show, | He wante aay_mor aiher w: Summer Excursion Fares To National Parks and Resorts of the West Here are lakes and streams, for fishing. Here you can climb snow- capped mountains, descend canyon trails, or bathe in the blue Pacific. Here, too, you can “rough it,”’ off the beaten path. Your outing in the West also may include glaciers and geysers — big trees and petrified forests — Indian pueblos and prehistoric ruins. Fine motor roads everywhere, and resort hotels. Complete information, including illustrated booklets, may be obtained free. Ask your local ticket agent to help you plan your trip-or apply to the nearest Consolidated Tecxet Office—or address. the nearest Travel Bureaus wivising what National Parks, oe what scetion of the Hockies, the Pacific Coast, or the Northern Lakes you are interested in. -UNITED-STATES - RAILROAD -ADMINISTRATION- Travel Bureau Travel Bureau Travel Bureau 143 Liberty St.. New York City 646 Transportation Bidg., Chicazo @2 Healey Building, Atianta return to the United States they have | to ditch the Sam Browne belt, yet you picture one coming home to the old room with his still on. If we are wrong please put us on the proper track. These fellows that are sitting around | here wondering why the Army of Occu- : pation is still Occupying would like to Phe Hot walt Sure Relief see you run pictures of privates, better known as “bucks,” who brought up the ammunition for the big barrage, who built the roads where a goat would need a guide, who handled the “corned willy” from the ship to the line, who kept the Comicbooks.com