Life, 1919-06-05 · page 37 of 46
Life — June 5, 1919 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a Gem Damaskeene Razor advertisement featuring an illustration of a man and woman with the slogan "Smoother Faces!" **The Advertisement's Appeal:** The ad uses romantic imagery—a couple gazing together—to sell safety razors by promising superior shaving results. The messaging emphasizes that "the blade is the razor," marketing Gem's damascene blades as offering delicate edges and a "silken skin" shave superior to competitors' "painful" alternatives. The complete $1.00 outfit targets male consumers directly. **Historical Context:** This reflects the early 20th-century marketing of safety razors as modern conveniences replacing straight razors. The ad's romantic subtext—linking smooth shaving to masculine appeal and attractiveness—was typical period advertising psychology. The left column contains editorial matter about a literary bureau, unrelated to the advertisement's message. No political satire or cartoon commentary is present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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