Life, 1919-06-05 · page 31 of 46
Life — June 5, 1919 — page 31: what you’re looking at
What you’re looking at
This is a **tire company advertisement**, not political satire. The page shows a tall man in a hat and overcoat helping a woman into a car, with a church visible in the background. A small logo (bottom left) depicts the Fisk Tire mascot, a cherub-like figure. The ad targets **women drivers**—still a relatively novel concept in the early automotive era—emphasizing that Fisk tires are reliable for women handling cars. The text stresses that tire quality depends on manufacturing expertise ("twenty years continuous tire manufacturing experience"), not luck. Key selling points: comfort, gas-saving efficiency, traction ("Non-Skid Tread"), and aesthetic appeal. The ad's closing line, "Next time—BUY FISK," is a direct call to purchase. This reflects an era when automobile advertisements specifically courted female consumers as cars became mainstream transportation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(EMME FR MURR COD ConsisTENT QUALITY IN A TIRE is never accidental. It calls _ for cr is the tire for cars driven by women, something more than a factory and good intentions. Experience for one thing. om tire troubles and makes safer and Purpose for another. driving. And women these days among the most consistent Any TIRE will give in mileage, in wear, in economy, in roadability only what is put rd Tites—the tives of visible valve, . 5 rere ties of wile vale: into it by the maker. Never more. THE vistece vALUE of Fisk Cord Tires is the result of twenty years continuous tire manufacturing experience. Fisk Corp Tires ARE BIG, comfort-giving, gas-saving tires that deliver wonderful mileage. The scientific Fisk Non-Skid Tread gives great tractive power and driving safety even under bad driving conditions. The thoroughbred appearance of Fisk Cords enhances the looks of any car. Next time—BUY FISK. ISK CORD TIRES comicbooks.com