Life, 1919-05-29 · page 40 of 42
Life — May 29, 1919 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content** rather than political satire. The main elements are: **Left side:** Ross's Belfast Ginger Ale advertisement emphasizing its Irish import status and quality. The copy references that ginger ale "has been missed...the past few years," likely alluding to WWI trade disruptions, and notes the "settlement in Ireland" (the Irish independence struggle). The small cartoon shows a man on horseback—not a specific political figure, but generic imagery of Irish identity. **Center:** "General Directions to Writers"—humorous editorial advice mocking ambitious authors who pester editors with long letters, phone calls before submission, complaints about rejection, and false claims of prior publication success. This is satirical commentary on publishing culture, not politics. **Right side:** Advertisements for Listerine mouthwash and Phecona Evans non-intoxicating ale, plus a book review list. The page contains **no clear political cartoons or identifiable caricatures** of public figures. The satire is entirely social—aimed at aspiring writers and consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gol Lyi sl Pal Sg When you taste it you know it’s imported trom Beltast. Only Ross’s Belfast Ginger Ale can taste like that. And you know it comes from Belfast when you read the label, for now- adays labels must declare nativity. You have missed imported ginger ile the past few years. Now Ross's Ginger Ale comes back to you comes straight from Belfast, despite un- settlement in Ireland. ROSSS theimported BELFAST Ginger Ale A CHRISTIAN SCIENTIST IGNORING MATTER Your photograph discloses that you are raordinarily handsome woman. Try personally on the editors. General Directions to Writers Always write a long letter to the edi- tor with your manuscript, which may not be plain to him, but if the letter exp s what it means, he will be duly gratefu and may accept it. Nothing so welcome to a busy editor as a long letter. Never fail to write a polite letter of protest, af your manuscript fs rejected. You can vary this from time to time. Write him the first time that you are quite positive he did not read it person- ally, but left it to some subordinate, The second time you can state that you are sure there must be some mistake, as you have seen so many worse things in his paper than the one you sent. If he fails to apologize, write him in and tell him that you have been a successful an- thor now for nineteen years, having con- tributed to the leading periodicals of the world, and this is the very first time in all your experience that an editor has so fat debased himself as to fail to reply to a polite letter. Always call every editor up by tele- phone before maili and explain who you are, is a psy- chological rule. and suggests the thought beforehand that your manuscript must he accepted, In case of an acceptance, call the next mort with an aggrieved air and ex- plain that you haven't yet received a check. Thus your reputation for being a business person will have its effect When meeting the editor socially, tell him before others that you were so glad he sent back your last story, as it enabled you to get it in somewhere else at double the rates he pays. Remember, we are always glad to hear from everybody. Price list sent on appli- cation. Address lare’s Literary Bureau, Books Received The Lady of the Night Wind, by Var- ick Vanardy. (The Macaulay Con The Hoosier Schoolmaster, by Eggleston, (Grosset & Dunlap.) Courage, by Jeannette Marks, (The nan's Press.) Toys of Peace, by Munro VJohn Lan : les of Ta! C. McClurg & Co., Chi- cago, I.) Ruth of the 4., by Edwin Balm: er. (A.C. McClurg & Co., Chicago, II The Challenge of the War, by Henry Frank, (The Stratford Company, Bos ton, Mass.) Mexico Under Carronza, by Thomas FE. Gibbon. (Doubleday, Page & Co.) The Art of Photoplay Writing, by E F. Barker. (Colossus Publishing Com- pany, St. Louis, Mo.§ The Azure Rose, by Reginald Wright Kauffman. (The Macaulay Company.) The Golden Rope, by J. W. Brodie- Innes. (The John Lane Company.) The Shrieking Pit, by Arthur J. Rees. (The John Lane Company. READILY obtainable the world over in original packages as placed on the market by the sole manufacturers _— Lambert Pharmacal Company Se. Louis, Mo., U.S.A The Wind in the Lancaster. (The Strat ompany, Boston, Mass.) Fighting Types, pictures by’ W. Ota nell, verses by Ha n Gordon (The John Lane Company.) Victorious, by Reginald Wrisht K man, (The Bobbs-Merrill Company, In dianapolis, Ind.) All signs may fail in dry weather, but youd have to go without a drink in dry times Evans NON-INTOXICATING Arealaod Order euptty from dealer f lC.H. EVANS & SONS = Estab. 1