Life, 1919-05-29 · page 39 of 42
Life — May 29, 1919 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a W.L. Douglas shoe company advertisement. The top features an illustrated scene of a man and woman examining shoes, with Douglas's signature and promise that his shoes maintain their "values" and quality "for half a century." The main advertisement emphasizes Douglas's pricing strategy: shoes stamped with their retail price ($4.00-$8.00) as a consumer protection against "high prices and unreasonable profits." The copy argues that Douglas shoes match competitors costing $10-$12, highlighting "40 years experience" and a factory in Brockton, Massachusetts with "highest paid, skilled shoemakers." At bottom left is a small ad for Lowe's Gloucester Hammock (a canvas product). The cartoon at the bottom—"Oh, Those Good Old Days!"—depicts three figures in old-fashioned baseball attire, likely nostalgic humor about the sport's earlier era, though details are unclear. The left sidebar contains reader correspondence about writing and literary pursuits, unrelated to the advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOTEL ASPINWALL Leepesee MASS. High and Cool in the Berkshires A nore L OF DISTINCTIC *)ete Me Cottages with Pet WE & TWOROGER, M: woer Resort, Princess Hotel, Opes Jere young Southern sionate desire to write. been writing ever since of clever My little five This gives tone to the + strictly original, The fact ce has been children Kent one dollar, and grammar are o¢ hundr dollars (in advance). first. we thought’ we i your fine poem it we saw that we ent form it ought to zine Don't be discouraged. You seeking the right’ market ge OWE’ 5 GLOUCESTER A yiMMOCK Ci Se as bse Tike comfort sad rest a the oore a. standard) mo white sail duck that will reaut wi more, bat will ectast ten eae cas make it, SAVE THis Ad. glinowe'a"s & ‘SON, INC., Workers in Canvas Water S Gloucester, Mass. . . UTE “THE VALUES THAT HAVE MADE W.LOOUGLAS SHO FOR HALF A CENTURY, ARE STEADILY “THE SHOE THAT HOLDS ITS $4,009 $4;5° $500 $6G:00 $7-00 & $800 IF yon have been paying $10.00 to $12.00 for fine shoes, a trial will convince you that for style, comfort and service Ww. L Douglas $7.00 and $8.00 shoes are equally as good and will give excellent satisfaction, The actual value is determined and the retail price fixed at the factory before W. L. Douglas name and the retail priceis stamped onthe bottom. Thestampea _ [\ ( price is W. L. Douglas personal guarantee that the shoes are \) bestia thsWartd always worth the price paid for them. The retail prices are $3$3.5054 thesame everywhere. Theycost no more in San Francisco than they do in New York. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. The quality of W. L. Douglas product is guaranteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers under the direction and supervision of experienced men, all working with an honest deter- mination to make the best shoes for the price that money can buy. CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 106 W.L.Douglas stores and orer 9000 W. L. Douglas dealers, President W, L. Douglas or can be ordered direct from factory by mall, Parcel Post charges pre- Shoe Co., 147 Spark St., paid. Write for Illustrated Catalog showing how to order by mall. Brockton, Mass. CE AE Y GOWAN UA rer ker ke Ol, THOSE GOOD OLD Days! comicbooks.com