Life, 1919-05-15 · page 41 of 50
Life — May 15, 1919 — page 41: what you’re looking at
What you’re looking at
This page mixes editorial content with advertising. The left column contains two pieces: "Strange?" by Carl Glick describes a man's failed courtship—he treated a woman with gentlemanly courtesy, then as an equal peer, but she married someone else anyway, leaving him baffled. This appears to satirize changing gender dynamics and male confusion about how to court modern women. Below is "An Object Lesson," a brief joke about a butcher wearing a mask because meat prices are so high and the product so poor quality that he's ashamed to face customers—sharp satire on post-WWI inflation and food quality. The dominant content is a **Hires root beer advertisement** featuring an illustrated soda jerk holding a glass. The copy emphasizes Hires' "natural" ingredients (sixteen roots, barks, and herbs) and purity, explicitly contrasting it with artificially flavored competitors. This reflects early-20th-century consumer anxiety about food authenticity and "pure" versus adulterated products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Strange > D her with all the courtesy ntleman—sent her flow T admired her feminine nplimented her gowns. I y attention upon her. 1 one pets a woman, and I whims. In short, I acted s one should act towards the opposite sex. In't like it, . . . and other method, T treated ats a member of his own sed politics and questions tet her pay her share of nd buy her own theatre ver admired her gowns. hata good fellow she was. sionally in her presence. her whims, I treated her in’t seem to like it, . 6. appy. all my efforts in trying to he married my rival. Why, lerstand—for her husband eems most happy. ely no attention to her Carl Glick. An Object Lesson YOR: Remember, my son, business, as in all else, hree-fourths of life. Tue S Yet, look at Uncle Jake, pop. Ti igging the market three- ¢ time, and he’s worth a couple of million. Come have some Hires IRES—the really satisfying bev- erage. It cools parched palates farthest south. It has snap and sparkle and goodness of taste. Nothing in Hires to create an un- natural craving—nothing to unduly stimulate. When you step up to the fountain be sure you say ‘‘Hires’’. For, when you get Hires, it’s brimming-over with the purity and exhilaration of the woods whence many of its in- |gredients came. But, be sure. If | you simply say ‘‘rootbeer’’ you may — | be served some artificially flavored “WHY ARE YOU WEARING A MASK, MR sate?” MADAM, NOW THAT PRICES AKE SO fol AN’ MEAT'S SO TOUGIT, I'M ASIAMED WOME FACE TO THE CUSTOMERS.” jdrink. You must say ‘‘Hires’’ to jget Hires. Served at the best soda fountains. Juices of sarsaparilla, birch bark, ginger, juniper berries. Don’t these names fairly savor of fresh, woodsy tang? And pure cane sugar. There are seventeen reasons why you will find Hires good—the sixteen natural ingredients—and the seventeenth is the delightful combination they make—yet you pay no more than for an artificially flavored substitute. We zealously guard the purity and blended goodness of Hires. Other- wise it wouldn’t be Hires. Hires is natural— pure. Whether in stone mug, glass or paper cup— equally refreshing. Hires is also carbonated by licensed bottlers. For sale in bottles so you can have Hires at home. THE CHARLES E. HIRES COMPANY, PHILADELPHIA, PA. | Hires contains the juices of sixteen roots, barks, herbs and berries comicbooks.com