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Life, 1919-05-15 · page 40 of 50

Life — May 15, 1919 — page 40: what you’re looking at

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Life — May 15, 1919 — page 40: Life, 1919-05-15

What you’re looking at

This page contains primarily **advertisements** with minimal editorial content. The main satirical element is a small cartoon strip at bottom left titled "Before and After Marriage," showing a woman scolding a man, then the same couple after marriage with reversed roles—a common trope mocking how relationships change after wedding vows. The page is dominated by **product ads**: W.L. Douglas shoes (emphasizing factory-set pricing as protection against fraud and markup), a poetry piece titled "The Soft Answer" (likely relationship advice), and a "Nulife Abdo-Vibro Belt" claiming to reduce abdomens and improve posture through vibration. The shoe ad's lengthy text warns against counterfeit pricing, reflecting early 20th-century consumer concerns about fraud. The marriage cartoon's humor relies on the dated assumption that wives become nagging and husbands become henpecked—reflecting period gender stereotypes presented as inevitable comedy.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LOOKING FOR COMFORTABLE SHOES? W.L.OOUGLAS SHOES REQUIRE NO“GREAKING IN” THEY ARE ALWAYS COMFORTABLE” The Soft Answer AD you only touched my hand In that tender way of yours, Made me feel you unders’ Storming pettiness endures Only in a jealous man, Anger would have held no | But have scouted disbelief. Calm forbearance often cur What reproaches always Tf you only had not cried, Scorned to tell me what Sneered that gossips always If you had not said a w But had kissed T would soon hate f Without being called Without calling I was foolish ; Richard Bu. Morale What's 11 You look more scared “THE SHOE THAT HOLDS ITS Lee. {I | you were bucking the Hinde $4,00 $4:59 $5,00 $G0° $7-00 & $8.00 Private: I'm getting re IF you have been paying $10.00 to $12.00 for fine shoes, a trial will convince you that for style, comfort and service : W. L. Douglas $7.00 and $8.00 shoes are equally as good and ; please he will give excellent satisfaction. The actual value is determined “S99! ‘ : es . Sad and the retail price fixed at the factory before W. L. Douglas > : w. L.00usLae PEGGING BHoES AT GEVEN YEARS, TOTAAL ORPORAL: side to ask the boss for my ol fa war gard Nicker: G Bocker T cannot name and the retail price is stamped on the bottom. Thestamped price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. The retail prices are $333.5054 thesame everywhere. Theycost no more in San Francisco than they de in New York. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. The quality of W. L. Douglas product is guaranteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centers of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers under the direction and supervision of experienced men, all working with an honest deter- mination to make the best shoes for the price that money can buy. CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 106 W.L.Douglas stores and over 9000 W. L. Douglas dealers, President or can he ordered direct from factory by mail, Parcel Post charges pre- Shoe Co., 1 paid. Write for Iilustrated Catalog showing how to order by mail. Brockt park St., Mass, BEING SCOLDED BEFORE AND— AFTER MARRIAGE Lose your fat without losing your health and feel good while doing it, by wearing Professor Charles Munters NULIFE ABDO-VIBRO BELT COMPELS DEEP BREATHING Feels like rubber, supports like o bordose, es not slide up or down. Reduces the abdomen Straightens round sh Expands the chest Supports the back and wt Develops the lungs Improves the circulation lakes you sta: it, walk and g: NULIFE gives an internal massage «i tonic—fresh air 4 Send vs $3.00 today with your height, weight and ee measurement taken over your undergarments, wih F] abdomen drawn in and state sex; we will id you 08 NULIFE ABDO-VIBRO BELT by parce! post press! and guarantee it to do all we claim of it or 76] money will be cheerfully refunded. Address DEPT. 53, NULIFE COMPANY New York, X!: che Benefits of Deeb