Life, 1919-04-24 · page 35 of 46
Life — April 24, 1919 — page 35: what you’re looking at
What you’re looking at
This page combines editorial content with advertising. The left column presents an essay titled "Heroes," arguing that true heroism lies in quiet inner satisfaction rather than public recognition or medals. The author suggests that celebrated heroes often face unfair scrutiny, while unrecognized heroes deserve sympathy—though he counsels against worrying excessively about either group. The right side features a **GEM Damascene Razor advertisement**. The illustration shows two men examining the product in what appears to be a bathroom or barbershop setting. The ad emphasizes that the razor's "universal endorsement" comes from actual users with 25+ years of experience, positioning consumer testimonials as superior to claims. The pitch highlights the blade's consistency and quality. The juxtaposition is likely intentional: both texts appeal to authenticity and earned reputation over flashy promotion—a sales strategy dressed in philosophical language about what truly matters.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Heroes UR world is full of heroes, Let ys think with kindness and sym- Il. Their lot is trouble- at many have not been Their stunts and sacrifices s escaped notice, or they © pull enough to get into lot may seem hard, but nscious of having done st what they went into », they should bear their hick of decoration and celebrity with philosophy The great satisfactions a me out of his own inner If he sees his fellow hile his own chest is un- | still can say to himself, ast-as well as he,” he is fe has not missed his dn merely missed recognition, and recognition is a gamble at best, and often Hore an embarrassment than F t worry about the heroes who have pot had their dues. The fel- © in trouble, if anyone is, ho have been overlauded sare sure to be very criti- ed. Gentlemen who come rank and reputation will o the sort of scrutiny to mdecorated always subject lished. And not only the will scrutinize them, but have becn honored as they il want to know whether » to advertisement and dis- alid. The man who gets can get along with it, espe- « has a sense of humor. The liad the misfortune to ich is in a much worse case. ‘kda ickes i ae . 7 Hels eheamer aise The universal endorsement, given the GEM Razor by the wil pech at hira. hundreds of thousands of its users throughout the world, for Hani. there are plenty of war: over 25 years, has been its best salesman—men who have heroes o have neither been over- . 7 fell tar ov loaded: suchas ie had actual experience, who have given the GEM the sever- nned on them not to make est tests, are first to recommend it—millions now in use. but hecause they give dis- | . 1 glory to the emblems that All beards look alike to a GEM ot of courses its not pis serarase Blade—nopulling, noscraping, that makes the hero, but ye is 2. s, fi ccognizer! hego that gives < no skipping, but a clean, smooth ull the value it has { \ outs shave—and it’s the same story blade after blade GE M arcludes frame, shaving and stiop- 00 Outfit its, handles and teven Germ —— Outfit Blades in handsome case as —=—= Complete jllustrated, o in Khaki case for traveling, Add 50 cents to above price, for Canada Gem Cutlery Company, Inc., New York Canadian Branch, $91 St. Catherine St.. W., Montreal comicbooks.com