Life, 1919-04-03 · page 11 of 60
Life — April 3, 1919 — page 11: what you’re looking at
What you’re looking at
This page is primarily a **Prudential Insurance advertisement** rather than political satire. The image shows what appears to be the Paris Peace Conference at Versailles (noted in the caption), depicting delegates in a grand hall beneath a statue. The ad uses the post-WWI peace negotiations as an aspirational backdrop, appealing to soldiers, sailors, and civilians with messaging about life insurance as financial protection for families. The headline promises a lasting peace "like Gibraltar—For Eternity," connecting international stability with personal financial security. Two text boxes address different audiences: soldiers/sailors are urged to secure government life insurance, while civilians are encouraged to purchase Prudential's "Monthly Income Policy" for long-term family protection. The advertisement emphasizes reliability and duty during uncertain times.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright by Underwood & Underwood May T Make a Peace That Will Stand Like Gibraltar—For Eternity To All Soldiers and Sailors Whie you have been making sacrifices to protect the homes of our loved Alles actoss the seas, your Government has been making sacrifices to protect te homes of your loved ones here. It has furnished you life insurance on tbe Mouhly Income payment plan at a very low cost because it has be- fered you would understand your duty to be just as obvious to your home asthe duty of your civilian friends to theirs. The Government now tells you, ud we emphasize it, that this duty is just as much yours now as when you were in active ser If you drop this Government Life Insurance you degtive those who have wept and prayed for you of a need as great today when you donned the khaki or the blue. Don't do it. Hold fast to yet Government Life Insurance. To All Civilians In today's prosperity the wise man prepares for tomorrow's adversity, His is the wisdom of abservation—his foresight anticipating the approach of age, the decline of his earning capacity, the curtailment of his resources. Beyond he pictures the possibility of his widow, his children, his loved ones, struggling for very existence in a battle for which they are illy-fitted, un- prepared. Strong today, he provides against the needy tomorrow. He safeguards the future of those who may live after him. Not a big round sum in a single payment, but an assured amount on the first day of each and every month during the lifetime of those he protects with a MONTHLY INCOME POLICY. For the provident there are no mischances, A PRUDENTIAL POLICY IS AN ALLY THAT NEVER BREAKS FAITH The Prudential Insurance Company of America Incorporated under the laws of the State of New Jersey FORREST F. DRYDEN, President Home Office, Newark, N. J. comicbooks.com