Life, 1919-04-03 · page 10 of 60
Life — April 3, 1919 — page 10: what you’re looking at
What you’re looking at
This page is primarily **advertising, not editorial content or satire**. The left side features a Wilson Sporting Goods advertisement with the headline "4,791,172 REASONS for Outdoor Sports," referencing the number of men in military service during World War I. The copy argues that physical fitness from sports prepared soldiers for combat and suggests civilians should also exercise. The right side contains two separate advertisements: one for Milo Violet perfume and another for The Hollenden hotel in Cleveland. There are no political cartoons or satirical commentary on this page. The "reasons" framing is straightforward marketing copy capitalizing on patriotic sentiment and wartime consciousness rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
00; Every War-trained Man a Living Example of the’ Benefits of Physical Excercise There were over 4,791,172 men inthe military service of our gov- ernment on the day the armistice was signed. The high degree of physical fitness at- tained by the men who are returning from overseas and army training camps is the greatest object lesson on the value of physical training this nation has ever had. Outdoor sports will help them hold the gains of army training. If you—a civilian—have been lax in regard to physical exercise take up some form of athletic activity. It will strengthen your physical fibre, steady your nerves, add to your reserve of vitality, and increase your personal efficiency. WILSON SPORTING GOODS The Government bought millions of dollars worth of sporting goods for the boys in serv- tce—much of it was “Wilson.” It has been s big factor in the physical training of our soldiers and sailors. The Wilson line includes cauipment and ap- parel for baseball, golf, tennis, football, basket- ball, soccer, fishing, swimming. gymnasium and track. ‘Wilson superiority Is recotnized by leaders in every sport. Sold by Leading Dealers Everywhere Look up the Wilson dealer in your vicinity, he is well worth knowing and we will beglad to furnish you his name, Send for Big Free Catalog Our new Sporting Goods catalog for spring and summer or our fishing tackle catalog will be mailed upon request. Address Thos. E. Wilson &Co., 701-761 N.SangamonSt.,Chicago- i: ‘your dealer eannot supply Dept, MV.-1790 Broadway, REQUIREMENTS OME people choose a hotel chief. ly on the merits of its cuisine and service; some consider central location a prerequisite; while others demand first a definite degree of tone and re- finement. Whatever Your particular requirement The Hollenden will meet it in a way to satisfy Jou. 800 Rooms, $2.00 and upwards Ccomicbooks.com you, urile | Now York