Life, 1919-03-13 · page 35 of 42
Life — March 13, 1919 — page 35: what you’re looking at
What you’re looking at
This is a full-page **tobacco advertisement**, not satire. It promotes Tuxedo brand pipe and cigarette tobacco by appealing to consumers' sense of smell. The ad's main claim: chocolate flavoring makes Tuxedo superior to competitors. The imagery shows a blindfolded man (suggesting impartial judgment), the product package, and a soap bar, alongside instructional text encouraging readers to perform a smell test to verify quality. The phrase "Your Nose Knows" serves as both slogan and evidence—implying objective sensory proof. The "Guaranteed to Satisfy or Your Money Back" banner emphasizes consumer confidence. **For modern readers:** This represents an era when tobacco advertising was legal and unregulated in mainstream magazines. The appeal to scientific authority (Encyclopedia Britannica citation) and consumer testing reflects early 20th-century marketing strategy. No health warnings appear—tobacco's dangers weren't yet widely acknowledged in advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: GUARANTEED TO SATISFY OR Your money BACK 66 Your Nose Knows | Allsmoking tobaccos use some flavoring, enjoyable. That is why a dash of chocolate, Encyclopaedia Britannica says about added to the most carefully selected and he manufacture of smoking tobacco, _ properlyaged burley tobacco,makes Tuxedo . . . ontheContinentandin America more enjoyable—‘‘ Your Nose Knows.’’ [fttain ‘sauces’ are employed . . . the Tyy This Test: Rub a little Tuxedo briskly ifse of the ‘sauces is to improve the flavour in the palm of your hand to bring out its nd burning qualities of the leaves. full aroma. Then, smell it deep—its deli- ; [tuxedo uses chocolate—the purest, most cious, pure fragrance will convince you. Try holesome and delicious of all flavorings! this test with any other tobacco and we will “ti|werybody likes chocolate—we all know let Tuxedo stand or fall on your judgment— hat chocolate added to anything as a fla- = bring always makes that thing still more “Your Nose Knows”’ Cfuxedo The Perfect Tobacco for Pipe and Cigarette Guaranteed by PAN D REFLECT INCORPORATES comicbooks.com