Life, 1919-03-13 · page 34 of 42
Life — March 13, 1919 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** for various consumer products (Dunlap hats, Mum deodorant, Piso's cough drops, Luden's throat lozenges, Allen's Foot-Ease), interspersed with brief humorous columns typical of Life's satirical format. The cartoon content includes: **"Wrong Direction"** — Two military anecdotes satirizing soldiers' naïveté. A trench-digger dreams of inverting ditches vertically (impractical), and a returning soldier misunderstands a German soldier's iron cross as a "decoration" sent by the Kaiser, suggesting comic misinterpretation of wartime experiences. **"The Change"** — A short column mocking farmers' evolving education and women's telephone shopping habits, typical period social satire about changing gender roles and consumerism. The page reflects WWI-era Life: mixing consumer advertising with gentle military humor and social commentary on modernization and gender dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Derby Hat is King again andOthe DUNLAP embodies all the essentials of perfection- color, style and utility. The best at any price 180 Fifth Avenue 181 Broadway New York 22 So. Michigan Ave Chicago Agencies inalt Principal Cities The Change “Tt used to be said that anybody could farm—that about all that was required was a strong mused days, to if Wide edu- cation in order to understand the ac ladled him fro elect for use that which will must have a all sides by city “Sur. says she prefers to do ber shop: by telephone,” “Says she can't bear to sce how little she is getting for the money.” —London Opinion Mxs, Av: Which of your social duties do y 1 the most tryin Mk To appear things that don’t rested in the terest me. —Boston Transcript Pinch, use ALLEN’S FOOT-E EORGIE, Porgie, pudding and pie, Kissed the girls and made them cry, but immediately assuaged their pre- tended grief by allowing them to look at the latest copy of Lire, to which, being a discerning as well as a precocious lad, he was a regular, an- nual subscriber. LIFE: Wrong Direction The soldier whose specialty had been sewer trenches for some months past, was found leaning on his shovel. “What are you dreaming about now?” the non-com asked. “TL owas just thinking.” responded the “that if these ditches were straight up and down instead of shovel wielder, y way back re long bef Spiker (En- ‘s Rail I irmy). lengthwise, A cooren veteran just back from the other side when questioned about an iron ing explained “Boss, it was a extra decoration. De Kaiser hisself sent it to me by a special messenger what dropped daid jus’ befo’ —N. Y. Globe. “Mum” 1s a deodorant for body odors “Mum” neutralizes body odors as they occur—whether from perspira- tion or other causes. “Mum’’ is easy to use and lasts from bath to bath. Use **Mum” daily the year round. | 25 center ne out of 10 drug- and department stores sell * Mum. Mum" is @ trade mark re became established in Grandfather's school days when winter snow frolics caused the same throat irritations they do today. and proved Piso’s worthiness. Its purity and effectiveness have placed it in thou- sands of carefully stocked home medicin: chests. Your Druggist sells Piso’s with a guarantee 30c a bottle Contains No Opiate. Safe for Young and Old. PISOS | for Coughs & Colds Piso’s reputation | Time has tried | take Luden’s along and keep your thr free from dryness, huskiness and irri tion. No coloring, no narcotics, Luden’s with you always. Look for the Luden yel- low, dust-proof package. Wm. H. Luden = = — Reading, P