Life, 1919-01-30 · page 4 of 34
Life — January 30, 1919 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription solicitation** dressed as satirical commentary, likely from World War I era (references to "Army of Occupation" and Allied fleets suggest post-WWI). The illustration shows a **female soldier or "Soldierette"**—a topical figure representing women entering military service roles. The accompanying text jokingly warns readers not to subscribe to Life, claiming the magazine's circulation exceeds one million and suggesting they join a waiting list instead. This is reverse-psychology advertising: mock-discouragement designed to make the publication seem desirable. The subscription offers specific pricing for military personnel ($3 for American Expeditionary Force men, $6.04 for Allied fleets), targeting soldiers as a core audience during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Soldierettes! WE HAVE YOUR NUMBER. IT IS Cc ; concerned about Lire’s circulation. ng steadily in spite of all we can do to stop it. No matter how dull and unin- teresting we make the paper, it produces no effect. We ask you, therefore, not to subscribe. Don’t obey that impulse. It doesn’t pay to become too unintelligent all at once. We have thought of limiting the circulation, and putting you on the waiting list. Considerably over one million people are reading Lire now. Why have any more? A Judicious Investment s subscription to Lire, Whether for or some soldier or sailor, it is money Well spent. The Army of Occupation »erseas will number half a million men, and every man likes Lire. To American Expeditionary Force men, $5 a Open. only to new subscribers; no sub year, if no local foreign address be en. scriptions renewed at this rate. To the fleets and armies of our Allies, $6.04. LIFE, 17 West 31st Street, New York. 76 One Year,$5.00. (Canadian,$5.52; Foreign, $6.04.) comicbooks.com