Life — January 30, 1919 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising** for Zymole Trokey lozenges, featuring a jingle contest announcement and product promotion. The main cartoon depicts five historical figures (labeled Shakespeare, Napoleon, Caesar, Washington, and Homer) in formal dress, with the caption "THEY DIED IN TIME TO ESCAPE THE CLAW HAMMER." This appears to be a humorous advertisement suggesting that Zymole Trokey throat lozenges are so effective that famous figures from history would have benefited from them—the "claw hammer" likely refers to throat irritation or coughing. The left column contains editorial content about writing advertisements and discusses a book called "The Web." The cartoon's satire is straightforward product humor: playing on the idea that even history's greatest minds would have wanted this modern remedy.