Life, 1919-01-30 · page 3 of 34
Life — January 30, 1919 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising** for Zymole Trokey lozenges, featuring a jingle contest announcement and product promotion. The main cartoon depicts five historical figures (labeled Shakespeare, Napoleon, Caesar, Washington, and Homer) in formal dress, with the caption "THEY DIED IN TIME TO ESCAPE THE CLAW HAMMER." This appears to be a humorous advertisement suggesting that Zymole Trokey throat lozenges are so effective that famous figures from history would have benefited from them—the "claw hammer" likely refers to throat irritation or coughing. The left column contains editorial content about writing advertisements and discusses a book called "The Web." The cartoon's satire is straightforward product humor: playing on the idea that even history's greatest minds would have wanted this modern remedy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ain ‘LIP E* 155 aT Cane, Perhaps } : ‘ =| menting on the “astonishing i ' | f graft and inefficiency in 4 } : oe _ Inthe Zymole Trokey ji York G ‘The War Department's inefficiency ORES PR A Rear ) : heen exposed, yet Secretary Shows no inclination to do First Prize, $150, Corp. Thos. J. Kelly, A. E. F,, France Dut make CACMEE is i Yer canteens got to last all day < the reason for this lies in | when ye're pushin’ back the Hun at the victims of the incom- ‘The roads are chokin’ full 0° dust dl criminal negligence of the . | an? th? column's on the run tence and criminal negligence of the Ye're hoarse wid yellin? orders War Risk Insurance Bureau are the ‘ an’ yer throat is kinda smoky soldiers and sailors of the United Jaae Opes ap yee Neder States. If they had been conscientious an’ ‘finhale’’ a Zymole ‘Trokey. aijectors Me, Baker might have been | Other Prize Winners Are induced to do something about it | Ze Mert, Orem Levelt, Neo Rachelle 6. RH’. Journ, Outsrle, Oregon . aire a speye surt Farmer, Montre B. H.R Mrcott, professional Prohibitionists 4. C8 Carrium, Indlanape # ee he Epo clone Cay, | > everything they could 8. J, Beth Sam Francia, Neo Jeng ; to mia ican people a pessi- era ; and dyspeptic race. But closed Dec. 15, 1918, exceeded all expectations, ‘The toxicating joy of which many thousands of jingles received made a more diffi- ne intoxicating joy of which, cult task for the judges than was anticipated, WU their shrewd political manipu- We take this opportunity to extend our thanks to all who have ne? beewablé to rod contributed. A little booklet containing the winning jingles yvaticene.. This ts the high is being published and will be sent on request. : the his Zywoke Trokeys are not cous’ do vane that comes every Tuesday wort —espectaly valuable for ers and all exposed to the to the regular subscribers to weather of webct to vocal strain, ZYMOLE TROKEY JINGLE CONTEST COMM, 1242 Jefferson Avenue DETROIT, MICHIGAN ystery story must be careful, iee'the kecnness of the reader's pleasure For Husky Throats can be dulled by too much information in advance. It is a piece of meanness, in the case of any story, to rob a reader of the joy of suspense and surprise, of the whole- SHAKESPEARE NAPOLEON CAESAR some stimulation that comes from trying to forecast, as he goes along, the con- clusion, When the manuscript of Frederic Ar- nold Kummer’s mystery story, e Web,” was submitted to The Century Co., our chief reader wrote an opinion recommending, without reservation, the \ publication of the book. “It is a rattling good spy story,” the professional opinion said, d I confess 1 did not suspect how the story was to end until the very That verdict from a reader who “oes through hundreds of manuscripts cvery year is significant “The Web” is a spy story with inter- national complications. The background is the War of 1014-1918 It is also a story of thrilling adventure, of intricate and bafiling intrigue, of love and a girl worth fighting through danger for. On the very first page—but, there, now we will not go any further, ' Remember the verdict of the professional reader, who never thought her opinion would be seen by half a dozen people: “It is a rattling good spy story.” “The Web” is sold at all bookstores for $1.50. THEY DIED IN TIME TO ESCAPE THE CLAW HAMMER comicbooks.com