Life, 1919-01-09 · page 33 of 34
Life — January 9, 1919 — page 33: what you’re looking at
What you’re looking at
This page promotes an upcoming "Back-Home Number" of *Life* magazine, timed to welcome American soldiers returning from World War I's Western Front. The illustration depicts a romantic reunion—a soldier in military uniform embracing a woman, likely representing the emotional homecomings soldiers and their loved ones anticipated. The editorial text uses this patriotic timing to boost subscriptions, noting *Life*'s circulation has grown by fifty thousand copies in recent months. The magazine playfully claims it may need to limit new subscribers due to conservation concerns (likely referencing WWI rationing), while expressing satisfaction that "intelligent people" are increasing worldwide. The "Back-Home Number" framing transforms the magazine into a patriotic welcome-home publication for returning troops, using sentimentality and national pride as marketing tools. The special subscription offer (one dollar enclosed) targets new readers during this patriotic moment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ANGE Pat Dury: The circulation of Lire has advanced some fifty thousand copies during the last few months. How to keep it down is a mat- ter of some concern in these days of con- servation. We shall probably have to limit soon the number of new subscribers. On the other hand, the fact that the num- ber of intelligent people is increasing all over the world is not a bad sign. Several sample copies to any address on receipt of ten cents. How It Feels to be Back Home once more Which reminds us that the Back-Home Number of Lire is coming in twoweeks. This patriotic num- ber will be our wel- come to the Boys who are returning from the Western Front. Special Offer Enclosed find One Dol (Canadian t to new sub: crip renewed at thi: LIFE, 17 West jist Street, New York 73 OneYear,$5.00. (Canadian,$5.52; Foreign, $6.04.) comicbooks.com