Life, 1919-01-09 · page 31 of 34
Life — January 9, 1919 — page 31: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A story excerpt titled "The Return" (continued from page 63), depicting a French military officer's emotional reaction to encountering returning soldiers. The narrative describes initial coldness from civilians, then a shift to reverent silence and kneeling as the troops pass—suggesting a commentary on patriotism, sacrifice, and public gratitude during wartime (appears to be WWI era based on context). **Right side:** A full-page advertisement for "F. B. & C." brand women's shoes, emphasizing fashionable footwear for winter and spring. The ad features illustrations of stylish women's feet and legs, promoting specific shoe models in gray kid leather and white washable glazed kid. The copy stresses exclusivity and scarcity due to shipping constraints, urging early purchase. The juxtaposition is typical of Life magazine's format—serious editorial content alongside commercial advertising. The advertisement takes up substantial page real estate, reflecting the magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
and In had tired that rmer resent ies of put by week, g you slay, of the me of vhom co. although moved “Wait till you sce the Infan from the all the repid warriors who for so long had been withstand th it was like a vast sea of bth age up h " s were seen advancing—every one of thi my at close quarters: so 1 t they had almost On they came ts, re before there had been such acelamations, there rothi Not a sound! Lowith fury. Wh These men have braved des hed, they ha 1 no home comforts but for them 1 when they re: th for their country en fam e been frozen. There would | reward, a h new To think that Frenchmen er years of privat ne has a word to say so ungrateful !”" cn, again looking downward, his expression changed atas the men from jation to eestasy, for he saw t ches had drawn nearer, advancin eis dented and full of holes, behold the popul 1 silent homage, upon its knees. The stillness was n it was adoration. 1 em, says the soldier who has kindly sent f on recited by a Frenchm sand 1 ¢: he pic “of the crowd kneeling in silence to the Infantry 1 lump in the throat which ni nat an army ¢ ncert, n believe it ness sa well-known athée friend of mine sai nd pity, which ies of the divine in orn. —of sentimen ure W N we receive one of those swing that some foods haven government bulletins increased in price ve that you can prove anything with figures. “boes YOUR MOTHER MAKE YOU WASII YOUR NECK AND EAKS?” Note dvance Fashions IML Fine Faotwear OR, winter wear and early spring, shoes of “F, B. & C.” Gray Kid No. 24 strike the dominant note in footwear fashions. This trend is evident wherever well dressed women congregate and will continue till the coming of warm weather. For Southern Resort wear, shoes of “FE, B. & C.”” White Washable Glazed Kid “No 81” are the accepted mode. This is the leather which “Fits on the Foot like a Glove on the Hand,” and re- quires no mussy dressing. “BF. B. & C."" Kid is made from imported - skins, With shipping facilities still impeded and ‘*F. B. & Kid in greater demand than ever, its scarcity is increas- ing daily, ‘Therefore, the Style Committee advises you to buy early ramped inside hoe. They indicate acceptable footwear as and "The Best There Is" in leather REwTORK, SNe sosivt FASHION PUBLICITY COMPANY OF NEW YORK comicbooks.com