Life, 1918-12-26 · page 34 of 35
Life — December 26, 1918 — page 34: what you’re looking at
What you’re looking at
This is primarily an **advertising and book review page** rather than political satire. The main content includes: **Advertisement Section:** The dominant feature is a **Vogue magazine promotion** offering nine fashion issues (including a "Lingerie Number") for $2—claiming this investment will "save you $200" on wardrobe purchases. The pitch targets women planning spring wardrobes, emphasizing that consulting Vogue prevents costly fashion mistakes. **Supporting Advertisements:** - Pinehurst, North Carolina resort promotion (golf, hunting, horseback riding) - Bellans digestive remedy ad **Book Reviews:** A "Books Received" section lists recent publications on topics including war, patriotism, and drama—reflecting WWI-era concerns. **Notable Editorial:** A brief note advocates Life magazine subscriptions as "prudent" financial planning, using language typical of early 20th-century appeals to middle-class sensibility and civic duty. The page reflects 1910s-1920s consumer culture targeting affluent readers interested in fashion, leisure travel, and literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NORTH CAROLINA ard Wilson Boynton, (The Beacon Press, 25 Beacon St., Boston, Mass., $1.) The Legend of Ty! Ulenspiegel, by Chas, DeCoster. (Robt. M. McBride & Co, $2.50.) Cornhuskers, by — Carl (Henry Holt & Co., $1.30.) Patriotic Drama in Your Tozwn, by Constance D'Arcy Mackay. (Henry Holt Sandburg gite of Nations, by Theodore Mar (The MacMillan Company, 60 Adventures in Indig by Laer Spencer Porter, (Atlantic Monthly Pres, Roston, Mass.) T is a prudent but rather selfish per son who puts annuity to take ca years. It is a pruden person who becomes ay seriber to Lire, because his weekly div others. (| The season's schedule of interesting Sports and Pas- times is now in full swing at this most popular Winter Resort— THE CAROLINA HOTEL NOW OPEN Special Weekly Events and Tournaments with pro- fessionals and amateurs participating GOLF —Fair Greens in wonderful condition, TRAP SHOOTING ~$7.000 in money HUNTING—30.000 acres of preserve RIDING-DRIVING—MOTORING—TENNIS, Delightful weather oredicred for December For full information, schedule of events, etc.. address General Office, PINEHURST, N.C., of LEONARD TUFTS phy awards 282 Congress Street Boston Books Received His Grace of G by G. B. Me Fadden. (John The Greater Patriotism, by Job Griffiths. iJohn Lane Company, The Biology of War, by G. F. Nicolai Century Company, $3.50.) y C Passion Playlets, by John Jex. (Corn hill Company, Boston, Mass., $1.25.) The Natural In by Elise West Qu (Cornhill Company, Boston, Raa aN | VOGUE suggests: that before you spend a penny on your new clothes, before you even plan your Spring wardrobe, you consull its series of great Spring and Summer Fashion Numbers, one of the most important of which is THE LINGERIE NUMBER (READY Now) In the next few months, during the very period in which Vogue's special Fashion Numbers appear, you will be eelect- ing your entire wardrobe for the coming season, and paying out hundreds of dollars for the suits, hats, gowns, and acces- sories that you select. Ask any reader of Vogue, and she will tell you that $2 Invested in Vogue 2 tiny fraction of your lots on one ill-<ho: Will Save You $200 The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford, Consider, then, that by the simple act of mailing the coupon Mass., $1.25. : . r§ Hass., $1.25.) below, and at your convenience forwarding $2 (a tiny frac- ‘Rediscoveries, by: Richard (D. Ware tion of your loss on a single ill-chosen hat or gown), not only (Cornhill may you have before you, at this important season, Vogue's $1.25.) great special Fashion Numbers, but all through the next two The Pawns of Pate, by Paul FE. Bowers. seasons the numbers that follow them. (Cornhill Company, Boston, Mass. $1.0.) Chamber Music, by James Joyce. (Cornhill Company, Boston, Mass., $+.) Father Thrift and His Animal Friends by Jos. C. Sindelar. (Beckley-Cardy Company, 50 cents.) War Mothers, by Edward F, Garesche, S.J. (Benziger Bros.) The Vital Issues of the War, by Rich tion price $5). If you mail t Company, Boston, — Mass tached no! Here are the 9 numbers % (Tea If you act promptly) you will receive for $2 Thous shown from Lingerie Number Jan. 1 ct—and by The tost daring and Intimate of the Parisicune’s though's oa ns gerle. “The latest Fulth Atenoe ofielnationy. "Livers, laces, aecessoties Southern Number Jan. 15 Spring Fashions Apr. 1 Where to go, whet Juggage to take; ‘The full pageantry of si de what to wear; the first hints of the cen s But, mail the ¢ pescting pote Pason ia every Tine promptly, as t ‘orecast ol 4 nUinestary eos Sprind Fashions Fo ene gee ites fe Linge Nu fie) cartlest advar {nsérmation bridesmaids. U 5. tbe b ber must co veris on the new silhoustte—s: be Juggage. the wekling trip, the recept VN tin dhe coats Sail erery'w'erone EEG EE guage te, ee eee out of a's Spring Millinery Feb. 15 Smart Fashions for Paris hats: appropriate gowns, vells and Limited Incomes May 1 softer Must you econcmitet And yet lok Spring Vorue-train ra New Ma: , Mar. t ook Patterns, colors, materials Summer Homes and oved for Sp Jontens Nucnber Paris Openinds M. Everything from doorste inimitable motels of the ¢ fo forgetting. the loveliest ‘clothes tor Maisons, determining the mee, SIL the eecasions ef countey life SEND NO MONEY Don’t bother to enclose a cheque or eren write a letter. ‘The coupon opposite will do and Is ¢asier and quicker, With one stroke of the pen you wlll Four entire clothes problem. “By acting today you will assure new tnd alusble ideas for we tio seasons aad losure yourself against than ever before 7=7 Sure Relief