Life, 1918-11-14 · page 34 of 34
Life — November 14, 1918 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The main elements include: **Advertisements:** - Boston Garters (men's sock supporters) featuring a sailor endorsing their reliability - Evans Ale - Cuticura dandruff treatment **Editorial Content:** A brief anecdote about Petronius Arbiter (Roman historical figure) choosing Christmas gifts, illustrating refined taste. **Major Feature:** A Vanity Fair magazine promotion titled "Debutantes!" The text satirizes wealthy young women who must maintain intellectual sophistication—appearing knowledgeable about art, literature, sports, and social discourse without genuine expertise. The satire suggests these women memorize talking points to navigate dinner parties and social situations with "clever bachelors" and various cultural circles. **The Joke:** Vanity Fair positions itself as the essential monthly magazine enabling women to "dress your mind"—providing the cultural knowledge needed to convincingly participate in sophisticated conversation, implying their natural education is insufficient. The cartoon shows a fashionable woman with an exaggerated feathered hat, embodying the "debutante" stereotype.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
s 1 Should We =cralcat” Pockets said a sailor boy. Y Boston Garters have never failed me yet.” WILL site GET anne? He thus expressed SHE MAS, the confidence that every wearer has in the security of the Boston Garter You can always rely on them to “stay put.” And it’s a real pleasure to wear them because they keep your socks smooth and rest so lightly on the leg that you forget you have them on. At leading stores from coast to coast, it } ? CEORCE FROST CO., MAKERS, BOSTON ‘ ‘ Do You Have to ETRONIUS ARBITER, celebrated Ss. / for his good taste, was on that ac- wi ps Amuse count chosen by his Imperial master to | \ Dinner purchase the Christmas gifts for all the members of the Imperial house- é 4 Partners? hold and for all the great officers. | é “Sire,” he reported, after he had | executed the commission, “I could To be sprightly at teas? To deal—instantly—with think of nothing so exquisite, so valu- E stout hostesses, clever bachelors, dearest friends, able and so satisfying as a year's sub- ' golf fiends, vers librists, dog lovers, military critics, ea cae Ter anne Japanese symbolists, Russian decorative painters? — ne eee Bee To be at home—easily—in discussions of early Chinese art, how Jock Hutchison uses his right arm, and why | Marie Doro left the movies? To meet any social sit- Fine for Thanksgiving—can be uation whatever, and talk your way airily through it? taken and enjoyed by everyone. Dress Your Mind by Vanity Fair NAGS Na Amusing women. put as much thought on their ‘They’ are, in short, a courant of the artist dinner conversation as they do on their frocks. tellectual and social world, the world of cl F nd ‘They know what's being talked about. And vated men and women. what’s being said about it. They know the latest and most brilliant achieve- How do they do it? Quite simply! They read ments in music, painting, sculpture, opera, sports, every month the one magazine that is dancing, the stage. They are familiar with the to the forward-marching events of moder last _vagary of the mode, the maddest gaiety of ican life. The one magazine whose every’ is society, the newest philosophy, contains accounts of the newest and most diver They know how to write vers-libre on their di ing personalities, movements, and achievements ner cards, how to wear a tiara without hatpi from the ever-changing kaleidoscope of cos:nopoli how to tell a Newport dowager from a sea-lion. tan existence: Vanity Fair. No Goveroment ., . . Ueease Reauired Five Issues of Vanity Fair for $1 Six if You Mail the Coupon Now VANITY FAIR, 19 West 44th Strect, New York City One Treatment 3 I want to go through life with my mind. open: to keep, my sympathies warm: to, keep jest influences 0 in touch with the newest and livel modern life, Therefore, | want yo2 to send me the next FIVE numbers of Vanity Fair. 1 will remit $1 on receipt of you! e e with ( uticura bill (OR) my favorite dollar is inclosed. 1 understand that if this order is received in time, you will send me a complimentary copy of the current issue, making Six 4 issues in all. Clears Dandruff ‘ droggists; tment OD, Tak Sr ereein i ek abeare Bvt: Basten i wut Dealers C. H. EVANS & SONS: Estab, 1786 = HUDSON.N. Y. FETER J. CAREY, PRINTER Tlustrations copyright by Vanity Fair comicbooks.com