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Life, 1918-11-14 · page 33 of 34

Life — November 14, 1918 — page 33: what you’re looking at

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Life — November 14, 1918 — page 33: Life, 1918-11-14

What you’re looking at

This page is primarily **advertising**, with minimal editorial content. The main elements are: **Advertisements:** - **Fownes Gloves**: Emphasizes 141 years of craftsmanship; notes American skill "imported before the war" (likely WWI reference) - **Thermoid Brake Lining**: Technical ad about moisture-resistant brake linings for automobiles - **Bellans**: Patent medicine for indigestion - **The Biltmore Hotel**: Social venue advertisement - **Carolina Hotel**: North Carolina resort promoting sports activities **Editorial Content:** - **"To a Baby Reaching for the Smoke"**: A sentimental poem by Clement Wood about a child reaching for pipe smoke—metaphorically exploring the futility of grasping intangible things (hope, faith, truth) - **Solomon reference**: A humorous closing note suggesting King Solomon gave his wives Life magazine subscriptions The page reflects early 20th-century consumer culture, automobile technology developments, and genteel leisure advertising mixed with romantic poetry typical of Life's editorial approach.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Glove- making is a fine art. Fownes has practiced it for their 141 years, and gloves evidence it. Miso Ca ian need, Leather, fur, silk, fabric, The name ts in ‘American art and hilt by import fincas the war, To a Baby Reaching for the Smoke yo < gray eyes dance with ecstasy, \ cooing chuckle lifts and purls, And rose-soft fingers laughingly ( as the slow smoke coils and curls y pipe. A spiral mist cach and close on, gay with NorTH CAROLINA welcomes its many friends this season with a varied and unusually interesting schedule of sports and pas- times, beginning with the Opening of Carolina Hotel taformally Nov. 10th— Formally Nov. 20th GOLF, TRAP SHOOTING, RACING, RIDING, DRIVING. MOTORING, TENNIS Delightful weather for Novern- ber and December—like late Fall in New England. For fall information address: General Office. Pioebunst, N.C., or LEONARD TUFTS 282 Congres Street, Boston How moisture affects ordinary brake lining LO your brakes take hold too quickly after the car has been out all day in a driving rain? If they do it is because the dampness has worked in, causing the brake lining to swell. Brakes that are swollen from moisture are never dependable. Today after a rain-storm they “grab” and take hold too quickly. Tomorrow, after they have dried out, they act more slowly. Brakes that swell from moisture wear out quickly. Why Thermoid resists moisture ‘Thermoid Hydraulic Compressed Brake Lining is Grapnalized—an exclusive process which resists moisture, oil and gasoline. In addition to being Grapnalized, Thermoid is Hydraulic Compressed. This makes it uniformly hard. Over 40% more material and 60% more labor are used in the manufacture of Thermoid than in any woven brake lining. Support the Brake Inspection Movement and have your brakes inspected today. Every foot of Thermoid is backed by Our Guar- antee: Thermoid will make good—or WE WILL. ermord Rubber Compan Thermoid Factory and Main Brake Inspection Chi Offices: Trenton, N. J. hers of “Thermoid Crotide Compound Casings" and" Thermoid- Hardy Universal Joi That in your tiny, tight-locked fist It will stay captive. Still you grope, And still it slips, dissolves, eludes, To feathery nothingness—and a new Pillar of grayness slowly broods Up from the pipe’s bowl, teasing you If once those rose-soft fingers turn And find a solid goal, they gain Only the soiling pipe, to burn With reddening memories of pain. Endlessly so we strain and grope To reach some coiling, curling wraith That circles near—dissolving hope, Elusive truth or slipping faith. And if too cagerly we y To touch the soul of thi We find the touch will soil and burn, And that its memor . Clement Wood. OLOMON surely deserved his repu- tation for wisdom. It was shown in no better way than in his selection of Christmas presents for his several hundred wives. To make them all equally happy and to avoid favoritism, and consequent envy, he gave cach a gift of the same great value—a year's subscription to Lire. id ley <j Hot water : Sure Relief BELLANS FOR INDIGESTION a ee 6 BELLANS Ge BILTMORE 43rd and 44th Streets and Madison Avenue The center of social life at TEA TIME Ideally convenient for suburban dwellers comicbooks.com