Life, 1918-11-07 · page 36 of 36
Life — November 7, 1918 — page 36: what you’re looking at
What you’re looking at
This page mixes advertisements with satirical commentary on World War I. The main cartoon, "The Watch on the Rhine," uses a clock metaphor to mock Germany's military infrastructure. A "watch" with "crown jewels" and "munitions works" in a "bad case of German silver" represents Germany itself—now "run down" and destined to be wound up permanently by the Allies (Lloyd George, Clemenceau, and Wilson). The punchline jokes that it's "not a repeater," meaning Germany won't rise again after defeat. The "Viewpoints" section offers tongue-in-cheek commentary: a strategist claims "the worst part of the war is over," but a reader sarcastically counters that pronouncing German town and river names will prove easier than French ones—mocking both the ongoing conflict and linguistic difficulty. The advertisements for Eno's Fruit Salt and Piso's cough medicine are period-typical medicinal pitches, unrelated to the satire. The Herbert Tareyton cigarette ad features a well-dressed gentleman.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How often have you said RUT | ic SALT; uh } DERIVAT IVE 48 COMPOUND PLEASANT. “COOLING, REFRESHING, “T’d give a dollar to feel right!” Here's your chance to do it, and feel right many times for the money. Take Eno’s “Fruit Salt,” the gentle and agreeable aperient, that gives you far more than one hundred cents worth of ordinary laxative value. In a glass of water this superior corrective makes a tasty effervescing drink that quickly changes “‘off-color” days to healthy, happy ones. This, because it puts the eliminative tract in prime condition—rejuvenates phys- ical vigor and mental activity. Makes the dollars come faster. Eno’s “Fruit Salt” may be taken any time, anywhere, with perfect safety. It is as harmless as the juices of luscious fruit, from which it is derived. Will not cause discomfort. The next time you wish “I felt better” take Eno’s “Fruit Salt” and note the change you get for your dollar. It’s Sold by All Druggists Prepared only by J. C. ENO, Ltd., London, S. E., England Agents for the Continent of America: HAROLD F, RITCHIE & CO., lec., 171 Madison Ave., New York—Tcreate, Canada truly remarkable. The Watch on the Rhine HE watch on the Rhine is the alarm clock of Germany, It has six crown jewels, and munitions works, set in a bad case of German silver. It has heretofore kept perfect time to the goosestep, but has become so run down that the Allies have planned to wind it up permanently, for they are sure they can make it run until they reach Berlin, Lloyd George, Clemenceau & Wilson, of London, Paris and Washington, as- sure us that the watch on the Rhine is not a repeater, Viewpoints HE. worst part of the war is over,” remarked the paper strategist. “So you think,” returned the Gentle Reader, “that the German towns and rivers won't be so hard to pronounce as the French ones?” PETER J. CAREY, PRINTER O far as can be ascertai the court and other public and from eur own lists, ne spy. American profiteer or slacker is a regular annual s Coughs and colds are tl today as when fran hess and inflamed throats. Ask your druggist for Piso’ Contains No Opiate Safe for Young ond Oi for Coughs & Cold comicbooks.com