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Life, 1918-11-07 · page 35 of 36

Life — November 7, 1918 — page 35: what you’re looking at

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Life — November 7, 1918 — page 35: Life, 1918-11-07

What you’re looking at

This page is primarily a **Colt Firearms advertisement**, not satire. The main content is a corporate statement from Colt's Patent Fire Arms Mfg. Co. (Hartford, Connecticut) explaining their wartime production efforts during World War I (referenced as "the present world war"). The advertisement emphasizes Colt's history supplying weapons to the U.S. Government since the Mexican War (1848) through the Spanish-American War (1898), positioning the company as a patriotic defense contractor. The text explicitly states they're now manufacturing machine guns and pistols at "maximum capacity" for the Government, and apologizes to civilian customers for being unable to fulfill private orders—framing this patriotic sacrifice as a duty. The small cartoon labeled "A MILITARY FUNERAL" appears unrelated satirical content, but the page is predominantly commercial messaging dressed in patriotic language aimed at readers during WWI.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Books Received srooke, A Memoir, by Edward Joba Lane Company, $1.25.) Snobs, by Dolf Wyllarde. (John Lane Company, $1.50.) Gone Astray, Some Leaves from an Emperor's Diary. (John Lane Company, st Girl, by H. De Vere Stac- ohn Lane Company, $1.50.) m fen & of Daniel Drew, by Bouck co otis Gon: org = Firearms any Mr, Sytem, by Arthur Russell Taylor. ~ (Geo. H. Doran Company, $1.) Y My Way Around the World, . ty Lena M. Franek. (Century Company, have been supplied to the i ilal lleroes of To-day, by Francis A United States Govern. Century Company, $1.50.) ment for many years. Troops were equipped with Colt made arms in merang, by David Gray. (Cen- : : ; tery Company, $1.40.) the Mexican War, 1848, during the great struggle from 1861 to 1865, and in the war with Spain, 1898. Through all the years of this Company’s variey existence we have been developing arms which have been adopted by the United States Government and which have made many thousands of friends for the Colt Company. This great experience now seems to have been but preparation to enable us to serve the United States Government during the present world war. The Colt Company manufactures the Colt, Browning and Vickers Machine Guns in addition to the Colt Automatic Pistol and Colt Revolver, Caliber .45. To the maximum extent of our capacity we are making these essentially military weapons for the Government, and at their request are daily enlarging our facilities. In doing this, which is our duty to the Government, we are each day having to disappoint many friends who wish to procure some particular model of Colt revolver or automatic pistol for their own use. We are sure, however, that all those who have the best A MILITARY FUNERAL interests of the country at heart prefer that at this time our whole effort be =—— expended in making our part of the equipment for the boys who are going wt the Happiness Habit to use it “over there.” A port wrote a song one day— Colt’ olt’s 1918 ht “The Sith fal liar! rting with that simple lay a book that's here to stay, some as a morn in May. 1 THE MIRTHFUL LYRE. | | HARTFORD, CONN OU who know Arthur Guiterman, and| 3 SS U.S.A love him—as everyone who has read| r Ree ety THE LAUGHING MUSE must do— will want to read this new book of out all kinds of things and all ss—rhymes for grown-ups and xe charming ones for the kiddies—all lilt- The Red Heart of Russia, by Bessie along in this poet’s jolliest vein—witty, | Beatly. (Century Company, $2.) y. (Century Company, ling —yet deeply understanding below} Our Humble Helpers, by Jean Henri g Stick Papers, by Robert Cortes Fabre. (Century Company, $2.) iday. (George H. Doran Company, Melissa Across the Fence, by Augusta Huiell Seaman. (Century Company, $1.) Woman's Voice, by Josephine Conger- Three Sides of Paradise Green, by Au- Kaneko. (Stratford Company, Boston, gusta Huiell Seaman. (Century Com- Mass., $1.50.) le YR pany, $1.35.) The Heart of Nami-San, by Kenjiro Rumania’s Sacrifice, by Gogu Negules- Tokutomi. (The Stratford Company, By Arthur Guiterman co. (Century Company, $1.50.) Boston, Mass., $1.50.) Maggie of Virginsburg, by Helen R. The Mirthful Lyre, by Arthur Guiter- & Brothers, Est. 1817, N. Y. Martin. (Century Company, $1.40.) man. (Harper & Brothers, $1.25.) t this delightful book at your te 's to-day. comicbooks.com