Life, 1918-11-07 · page 3 of 36
Life — November 7, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The main content consists of: 1. **"Today's Gasoline" article** - A technical advertisement by Gargoyle Mobiloils explaining lubrication problems caused by modern gasoline's lower volatility, which can thin engine oil. 2. **"That New Germ" cartoon and article** - A humorous piece about a French bacteriologist's discovery of an influenza germ. The accompanying sketch shows a figure dwarfed before the New York skyline, illustrating the microscopic nature of this "real person" germ. The tone is light and whimsical, celebrating scientific discovery. 3. **Large Gargoyle Mobiloils advertisement** - Promoting their motor oil products with a detailed lubrication chart for various automobile models. The page reflects early 20th-century concerns: modern automotive engineering challenges and contemporary enthusiasm for scientific advancement during the flu pandemic era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW YORK SKY-LINE A BONE-DRY IMPRESSION That New Germ CCORDING to a statement made by two French bacteriologists, the influenza germ is a real person, with an identity of its own, but it is too small to be seen, even with a microscope. They know that it is there, because they have tried it on a monkey and a man, and it works. These gentlemen can tell by the results accomplished that a new germ has sprung into being, has awoke in the cold gray dawn of an autumn to find itself famous. A few months ago noboby knew about it. It was doing its humble duty without recognition. Now it has become familiar in every household. Such is the power of advertising. Although too small to be easily recog- nized from across the street, it has a well developed system of its own and habits thoroughly individualized by long practice, You may not be able to see it, but you know that it is there. It is unmistakably on the job. It is secessary for the bacteriologists to discover a new germ every once in a while, merely to keep their hands in. If they didn’t do this their business would suffer. When they do it every- one else suffers. But that is part of the game. It is oftentimes superfluous to be known personally in order to get your best results. The influenza germ is not armed with any letters of introduction. He comes in quietly and unostenta- tiously. Modest to the degree of being invisible, he sets about his life work with undiminished enthusiasm and energy. No one can say of him that he is a lacker. Today’s Gasoline Less volatile product raises a new lubricating problem Present day gasoline is less volatile than that formerly sold. It does not readily saturate the air in carburetion. Combustion of the ex- plosive mixture is less complete. This risk results: Liquid gasoline may be drawn into the cylinders and combustion chambers. The use of the carburetor choker valve to start the engine aggravates the trouble. Once in the cylinders and combustion cham- bers, the gasoline tends to thin out the lubri- cating oil. As the pistons move up and down the gasoline tends to cut away the oil film on cylinders, pistons and piston rings. On the compression stroke this liquid gaso- line is forced down past the piston rings—into the crank case. The amount of gasoline which reaches the crank case and mixes with the lubricating oil depends largely upon the correctness of the lubricating oil used, Oil must form and maintain a thorough piston- ring seal to prevent the escape of the fuel charge and liquid gasoline past the piston rings into the crank case. To withstand the cutting effect of present-day gaso- line, your lubricating oil must be of the highest quality and of the correct body. The Chart at the right speci- fies a grade of Gargoyle Mobiloils for your cat which fills both these requirements. The use of the correct grade of Gargoyle Mobiloils will give you scientific Protection against premature thinning out of oil in your crank case. If you have not read the article on pages 19 and 20 of the booklet “ Correct Lubrication,” it will pay you to send today for a copy. This book contains valu- able data in authoritative articles prepared by our Board of Engineers. oe Mobiloils A grade for each type of motor In buying Gargoyle Mobiloils from your dealer, it is safest to purchase in original packages. Look for the red Gargoyle on the container. If the dealer has not the grade speci- fied for your car, he can easily secure it for you. VACUUM OIL COMPANY, New York, U. S. A. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. Domestic Branches: Detroit Chica, Boston Philadelphia New York Indianapolis Kansas City, Kan, Minneapolis Pittsburgh. Des Moines Correct Automobile Lubrication How to read the Chart The four grades of Gargoyle Mobiloil for engine lubrication, purified to r move free carbon, ar Gargoyle Mobiloil “A” Gargoyle Mobiloil “B” Gargoyle Mobiloil “E”* Gargoyle Mobiloil Arctic In the Chart below, the letter opposite fhe car indicates the grade of Gargoyle Mobiloits |that should be used. For example, “A” means Gargoyle Mobiloil “Are means Gargoyle Mobiloil Arctic, ete. The recommendations cover all models of both passenger and com: mercial vehicles unless otherwise noted, This Chart ig compiled by the Vacuum Oil Company's Board of Engineers and represents our professional advice on Correct Automobile Lubrication, FEES EEE te F YF 35 FF ET] F ER 2 7ER i? SBE HH St Fee Sin Sais z eee FF. ¥ Ei SOE EEF SSS FHT Fe ok eS d¥>>) oF, F) $v: oivk>, bom: Bai opikoo> fo tone fon oF £3333 78 PE TIEET3 P5123 EB TSE TILT IBI OER? 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