Life, 1918-11-07 · page 2 of 36
Life — November 7, 1918 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Columbia Records and their Grafonola phonograph**, not political satire. The headline "Columbia Grafonola" dominates the layout. The ad emphasizes that Columbia Records features exclusive recordings by famous opera singers (Lazaro, Stracciari, Barrientos, and Arrientos are named). It promotes the Grafonola as a home entertainment device that brings "the best music of all lands" into "your own home." The imagery shows scenes from opera (including one labeled "Carmen"), a Grafonola phonograph, and a furniture-style cabinet model. A small note at bottom says "Buy War Savings Stamps," indicating this was published during WWI era (the magazine header shows June 1918). This is essentially a luxury consumer product advertisement with no apparent satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly at 17 West 3ist Street. New Entered as Second Class ‘York, N.Y, Anaual Satscriptioe. Fr ce ‘Dollars. | Slagle Copies. Tes Cei Entered as Second Price in Eaglind, Sixpence. C = THE greatest operatic music was beautiful before it was great—and Columbia Records bring you the best of that magical beauty. Haunting mel-= odies, exquisite catches and snatches” of song, music of joy and of laughter, glorious marches, the fanfare of trum- pets, majestical choruses—all that and more have Columbia Records. Guck great artists as Lazaro, Stracciari, Barrientos and Mar- dones make records exclusively for Columbia. But the music thcy choose for recording is always the truly great music of beautiful and inspiring mel- ody. Beautiful melody—that is the distinguishing quality of Columbia Records and the Columbia Grafonola. Music you really like, played as you really like to hear it. To make a good record great, play it on the Columbia Grafonola. OLUMBIA Records on the Columbia Grafonola bring the best music of all lands and all ages into the friendly intimacy of your own home. They make ‘ood music what it ought to be in every family — an enduring source of’ pleasure and inspira- tion, a solace in time of trouble, an added joy in happy days. Columbia Grafonolas Standard Models up to $300. Period Designs up to $2100. Buy War Savings Stamps Columbia Graphophone Co., New York comicbooks.com