Life, 1918-10-24 · page 33 of 34
Life — October 24, 1918 — page 33: what you’re looking at
What you’re looking at
This page primarily consists of **advertisements and wartime content**, with limited political satire. The main illustrated piece is a **parody poem titled "To Lizzie,"** mourning the loss of automobile use during WWI gasoline rationing. It satirizes American car culture by having the speaker mourn their "flivver" (Model T Ford) in mock-heroic language ("My flivver, 'tis of thee"). The joke targets both automobile dependency and the inconvenience of wartime restrictions—Americans are asked to sacrifice their cars for the war effort, and this piece humorously exaggerates that loss. The accompanying article, "Sunday Walkers Out Again," celebrates a silver lining: with pleasure driving eliminated, country roads are now safe for pedestrians to enjoy nature without traffic hazards or noise pollution. The remaining content is **commercial advertising** (Fownes gloves, Stall's Books, Empire Silk Company, Herbert Tareyton cigarettes) typical of Life's revenue model. No specific political figures are caricatured; the satire targets middle-class American automobile culture during wartime rationing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: B \FOWNE Anunalterable high standard of glove- making,since 1777. ‘ar conditions emphasize the assurance of quality which that name -car- ries. Leath- er, fur, silk and fabric, At the Principal Shops. American art acd skill have produced FILOSETTE surpassing any fab- rie glove Imported before the war. The name ic alwaysin the glove. LIFE STRADILY AND SAW IT Stall’s Books HELP WIN THE WAR JO nation has ever made o : same eferts to IN ‘heep its boys clean an strong a Stalls Books teach boys and men, en that right living and thicking wll bang RNG BOY OLCHT TO SHAT A YOUNG MAN OUGHT TO EHAT A YOUNG HUSBAND QLCHT TO KNOW" A SAN OF 4 OUGHT TO KNOB A YOUNG CIRL OUCHT TO KNOW" A YOUNG WOMAN OUGHT T0 KNOB™ A YOUNG WIFE OUCHT To KNOW “EIAT A BOMAN OF 45 OLCHT TO KNOR™ © Segara Deaky Price 31.29 Net La Por Copy Me tata hem THE VIR PUBLISHING COMPANY 559 Chak Baye hand Re Se PHCLACEMIA, P ilo Lizzie All pleasure riding must soon be eliminated — News item. Y flivver, ‘tis of thee, Bunch of machinery, Of thee I wail; Car of the family’s pride (Curse of the countryside!) No more in thee we'll ride (As on a rail!) My rattling buggy, thee, Chariot rickety, T loved thee long! I loved thy shocks and thrills, ‘Thine unexpected spills! (My spine with rapture fills To mock my song!) Let crape upon thy crank, O tiny, tiny tank, Attest my gricf! Frail body, to shake; Rest, engine, shaft and brake. (Great Hen: a It brings relief!) My twelve-by-ten garage, Till peace, shall camouflage My boat for me, (And all the land shall know Rest from Ford jokes, what-ho!) Just for a year or so, Liz, ROT. P. Sunday Walkers Out Again HERE are ns for all our losses. s the good poct Stoddard said i mmortal poem, and one of th ins that came with our deprivation gasoline for Sunday p poses was the release of the cou: roads to walkers. ‘The Sun has spoken of it in an edi- torial. It was a great boon, As a rule, there are no sidewalks along the im- proved country roads—or at best very intermittent ones—and pedestrians : to walk on the motor tra: he wa’ ing there is excellent, but perilous, the mind is distracted from the beauties of nature and the meditations that sweeten walking by the constant vigilance that one must maintain to keep from being run over. Besides at, the passing cars are nois: Hl their odors are another displeasure and distraction of the senses. To have the roads released to nature and to man- afoot in the most beautiful time of tie , more than made up to thousand people for deprivation of the or- dinary Sunday use of their cars. For- bidden (virtually) to ride, they walked, and found it a wholesome and delight- Quihityy means Economy Empire SlashCepe Silk Shitingsfer len is an oxcollent illustration of tis principle, It costs much more than other weaves but so ouhwears Hem that itis really cheaper in Ihe long nin. for the man who is not afraid of higher first costs and recognizes the eventual’ sav. ing in buying the best instead of the second or third best. our Empire Wash Crepe is the ideal material for custom shirts. And quite aside from its strongth, it is wonderfully soft and tich in texhire and the many ex clusive designs are conceived and executed in perfect taste. Sold only by the finest custom shirtmakers and haberdashery shops. Ask your shirtmaker to show you the full line of Empire patterns. Send for illustrated. descriptive booklet. EMPIRE SILK COMPANY Nakers of fim fire Pills 315 Fourth Ave. New York. our modern life sol forget the fetters tl on us, the cost of maintaining them, how they cheat us out of th sed to like. Think of our s ¢ to the telephone, now of our ce On motor cars, both admirable things, but exacting Mayhe it will be the doom of ¢ y to be curbed by the con y will serve hat constant- There's, something about them youll like- < | Tareyton London Cigarettes fareyton London Smoking Mixture | upon request Falk Tobacco to 1792 Broadway, NewYork. ful change. We are apt to think of the conven- comicbooks.com