Life, 1918-10-24 · page 32 of 34
Life — October 24, 1918 — page 32: what you’re looking at
What you’re looking at
This page from *Life* magazine contains several brief humorous anecdotes typical of early 20th-century satirical humor, plus advertisements. The main stories mock everyday situations: a theater heroine loses her jewelry and must pay for it from her salary; a young girl sent to buy vinegar creates a commotion at a store; a hotel guest confused about which bell to ring (bed vs. fire alarm); and disputes between butchers and grocers over short weights. These sketches satirize class dynamics (servants blamed for losses), innocence (a child's misunderstanding), hotel management absurdities, and commercial dishonesty. The humor relies on wordplay and situational irony rather than political commentary. The page is predominantly filled with advertisements for products like Egyptian Deities cigarettes, Cuticura soap, Cortez cigars, and diamond sellers—typical commercial content for magazines of this era. The final item references artillery enlistment, likely reflecting WWI-era recruitment messaging common in American periodicals of the 1910s-1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OURY FOOLISH ran (ORO SGNA CONTEMPORARIES | TG FOG Stn Cigarett, Bd oF Sk The great mystery play was just about to start, when the heroine rushed into the manager's office. ; . I 1 do?" she cried. “S$ e- " rs ji finement invari || wful has happened! My dresser I PREFER. Deities ed with the jewels I'm to wear ah 3 to any other cigarette | What's gone?" asked the manager, 3OF very sternly i w * cried the heroine distressedly 5 of be ighest Co Teka diamond tiara aby n Sate Reo tthe diamond rings cr frowned and pondered * he said from your week's sa —lo Overcame the Difficulty A lit girl was sent by her mother to grocer’s with a bottle for a quart of said the litde one, “T Tied Making It Easy for Himself 3) Eat ihecinatlies, For four consecutive nights the hotel aesaesed.th man had watched his fair, tin one else to send fill her pitcher at the water-cooler, So the little Ll went with the bottle, and as she reached the c ter of the store she pulled the cork out of the bottle with a pop said to the aston Madam,” he said ot “if you would ring, this w t where is my bell?" asked the “The bell is beside your bed.” replied Smell that and give me a the proprietor. “That the bell!" she exclaimed Ny, the boy told me that was the fire Pinch, use ALLEN'S FOOT-EASE Why fleet pat Seats te nd that I was not to tou Diamond Cut Diamond account! "—Christian Register. Butcher: This pound of butter you Hex Fairxp: "Don't yott miss your js three ounces shor! ocer: Well, I mislaid . weight, so f weighed it by the pound of | : Oh band very much, now that he is at , no; at breaks. chops you sent me yesterda stand a newspaper up in front of a —Boston Transcript. plate, and half the time L forget he isn’t T wish you wouldn't so much of your time in depart- ment stores, dear. Mrs, Fatnusit: Good gracious! You wouldn't have me come away without my change, would you? ‘Bocas Olitisesh, Tales Wes. cack: Yonkers Statesman, Sampleaof “Caticura,Dept B Boston.” — EAU RRUMMEL, insisted thet it FOR. MEN ‘OF BRAINS took three things to make a gene IGARS Heman —good manners, good clothes and an annual subscription to Lire. “MADE AT KEY WEST =~ GIO YY FIIOA © LOY | BEAUTIFUL DIAMONDS SENT ON APPROVAL SOMONET DOW, Crir soy Dane to carci: ve ol rod tall are gal. At 2 oo. Se of Air Raid: +axv Met rs ADVISIN” ME TO ENLIST IN THE Ate St Spe mete nee pentane = 2 : : Ho t00K. uvtrees L.W, SWEET A OO Lavy Dope UOUlin a046 Maidea Laae, Sew Tort City> OF THE ARTILLERY comicbooks.com