Life, 1918-10-17 · page 3 of 38
Life — October 17, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. The main feature is a Whitman's candy advertisement titled "candy in war time" that urges patriotic consumption during wartime. The ad argues Americans can satisfy sweet cravings while conserving sugar by choosing candies with minimal sugar content but wholesome ingredients. The surrounding ads include Boston Garter (men's hosiery), Biltmore Italian Sunken Gardens, and a war-bonds appeal ("Buy a Bond!"). The bottom section includes a brief story about a wealthy man and a moral lesson about war bonds—typical patriotic messaging for WWI-era Life magazine. **No political cartoons appear on this page.** The content reflects wartime consumer messaging and bond-promotion campaigns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— — * LP troche nnd neta At LPTPLPONPLASHL Doran Quality First fg Boston Garter, | PSH : A Yoo babe may have confidence i in “a goods of a men’s wear shop that hy all; Pfecommends the Boston Garter. tored PYou may be sure that the policy of the dealer is to give the cus- : tomer full value for his money. adored The Boston Garter is first in quality and frst in service. Ask for it. 35 cents and upward in lead- sgt ing stores from coast to coast. edded. I GEORGE FROST CO., Manens, Boston candy in war time It is possible to eat candy and satisfy your sweet tooth and still be patriotic if you use care in selecting the kinds of candy that contain a minimum rather than a maximum amount of sugar. EERE RE PDN HN LR IEEE Candy not alone has food value but a reasonable amount of it is desirable in the diet. Eat the kinds of candy that contain the least amount of sugar but which also contain other pure and wholesome ingredients, which are plentiful. 1A We are offering a limited amount of our standard packages for public consumption and recommending those kinds that the Food Administration suggests for conserving sugar. ety. sean Nuts : eae : COVERED Covered JW A Maximum of food value A Minimum of Sugar WELL, MY SENSE OF HUStOR 20-1 SEE. YOU CAN'T EVEN TAKE Write for booklet and folder on “Candy in War Time” and use sweets intelligently during the war. STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U. S. A. PETS | ESADUOUDEDISDONSU HDDS OSES HISD SPSS NOSES ESEDISLDSESESI OSIRIS OSES EES YS fitter ooy Sittin HERE was once a rich man who, The Waning German Ambition 4yd and 44th Sts. and Madison Ave. Italian Sunken Gardens Fountains, flowers, music and tea rooms. having been brought up in luxury and ease by indulgent parents, viewed with complacency the sight of his aged mother on her way to the poorhouse. “Having gotten from her everything I can,” he remarked, “I have nothing to regret.” This man is born brother to the citi- zen who has not bought a Bond. Don't belong to the family, Buy a Bond! o14—The world. 1915—France, Russia, British colo- nies. 1916—Northern France, Southern Rus- sia. 1917—Belgium, small slices of France and Russia. 1918—Restoration of German colonies. 1919—Germany as in 1914 19192—Germany minus Alsace-Lor raine. comicbooks.com