Life, 1918-10-17 · page 2 of 38
Life — October 17, 1918 — page 2: what you’re looking at
What you’re looking at
# Analysis of This Life Magazine Page This page is **primarily advertising** for Havoline Oil by the Indian Refining Company, occupying the left two-thirds. The ad features oil being poured over various automobiles, emphasizing that Havoline works with "any car, the model, the season, or the driving condition." The right side contains **"Rhymed Reviews"** critiquing a theatrical production called "The Pretty Lady" by Arnold Bennett. The review is satirical, mocking both the play's thin plot and Bennett's supposed artistic pretensions. It suggests the play lacks substance—characters are shallow, the story "empty-headed," and questions why Bennett bothered creating this "tawdry" work. Below appears a **"Famous Sayings"** section with quotations, unrelated to the main content.