Life, 1918-10-10 · page 8 of 33
Life — October 10, 1918 — page 8: what you’re looking at
What you’re looking at
This page is primarily **editorial content rather than satire or cartoon**. It contains: 1. **"To LIFE's Patriotic Readers"** — an address explaining that Life magazine is reducing paper consumption to support WWI efforts, as the U.S. government has decreed maximum paper economy for war purposes. 2. **"Life's Fresh Air Fund"** — announcement of a charitable initiative sending poor children from New York City to farms for summer recuperation. The text notes this program has operated for over 40 years, benefiting 40,000+ children. 3. A small photograph showing what appears to be children at a farm or rural setting. The page reflects WWI-era American patriotism and Progressive-era charitable concerns. There is no significant political cartoon or satire visible — it's straightforward advocacy content aligned with government wartime priorities and established philanthropy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: To LIFE’S Patriotic Readers : HE war has brought Lire to a point where it must ask the indulgence of its readers. T government of the United utilize every resource at its command to overcome the Hun, economy in the use of paper. labor, power, ates, in its effort to as decreed that there must be the utmost This fuel, slipping intended to save facilities and chemicals for war purposes. Lire, more than any other American periodical, depends upon the best of materials and the best of workmanship to secure the results which have given it its reputation for artistic accomplishment. But it is an American periodical, American in ever: ticle of its being, and it bows cheerfully to the decree of the American government For the duration of the war Lire must come to its readers shorn of much of its perfection in mechanical results. On the thin paper prescribed by the government it will be impossible to do full jus- tice to the work of Lire’ typographical appearance will be less satisfactory. Lire’s readers may be sure, though, that with the means at their command the best that can be done will be done every one concerned—editors, artists, writers, prir ers and engravers. Lire depends on many persons, and many persons are dependent on Lire, but be- cause we have to sacrifice a little of our pride there is not one of us who will not continue to do the best that he can do. Lire knows that it can depend upon the indul- gence of its readers, for they are Americans, and Americans of the best type—Americans who realize that many sacrifices must be made to win this war We know that they will stand by Lire, as th that Lire will stand by them. With them we hope and believe that this stress is only for a little time. know And then Lire will come back to its old friends, and many new ones, better than ever before. Life’s Fresh Air Fund 917, Lire’s Fresit Aig Fuxo ously acknowledged N. . Tn memory of O .W. Newbury Bud. Arias Osborn Baker. 47-89 IFE has received from Messrs. T. L. Crowell, Jr, and Rohert L. Crow- cll of Upper Montclair, New Jersey, two hundred dollars in Liberty Loan 4'4-per-cent. honds to establish TRESIE AIR EXDOWMENT NO, 10 In memory of Avams Lenaxp Cxowst. already estab- September From endowments lished we have collected the interest as follows: In memory of Euizanerit C. O1iwen. 1. Euiwor Locay Strives. . Ja memory of Kent C,. Ranour In memory of Manion W. nakD In mem of Cora Wercntstax HETCHINE pn cerservesevenenses In memory of Awy Atine.. In memory of Mika Arire Woxrir INGTON vavecevesns . In memory the hapr Joser Mck. Sreee.. These monies and income collected in the future will be set aside to pro- vide for children to bé sent to the Farm beginning with next summer, as this season's work is now completed. It is impossible to ascertain in advance the exact annual cost per child, but should there be any surplus ne it will be held against possible deficiencies in the future. To es two hu blish a Fresh Sir Endowment dred dollars in Liberty Loan 414+ per-cent. bonds should be sent by regis tered mail to Live's Fresh Air Fi Inc, 17 West Thirty-first Street, York City. The fie that every perpetuity, a poor child will be sent from the slums of New y in the fresh is work has now ¢ from this amount ‘provides mmer, York for a fortnizht’s s air of the country. T been carried on for thirty-one years, in which time than forty thousand children have gained health and happi- ness from it. more A Fresh Air Endowment may bear any designation its donor chooses. PERTS on armor are now devis- ing metal clothes for our boys at the front. If they have any time left over, let them make suits for pedestri- ans who wish to cross Broadway and Forty-second street.