Life, 1918-10-10 · page 7 of 33
Life — October 10, 1918 — page 7: what you’re looking at
What you’re looking at
This WWI-era propaganda page promotes the Fourth Liberty Loan (a government bond campaign to fund the war effort). The top cartoon spells "LIFE" using soldiers in combat poses, depicting them as letters—a visual pun linking the magazine's name to military sacrifice. The accompanying poem urges Americans to lend money to support the war, emphasizing patriotic duty and the sacrifice of soldiers. The bottom illustration titled "OVER HERE" shows a woman tending her garden, likely representing the American home front. Her presence contrasts with the soldiers above, illustrating the civilian contribution to war efforts through bond purchases and rationing. The "Financial Note" mentions German marks and Austrian crowns losing value—propaganda suggesting Allied financial superiority and enemy economic collapse.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Fourth Liberty Loan THREE times the call has come—and now once more \ nation answers to a nation’s need No variance of color, caste or creed Shall hinder any loyal hand before The privilege of widening the score Of those who swiftly, gladly, warmly speed With gold and strength and sacrificing deed The vast resources of our country’s store. On, on, Americans! Lend all to urge The rebirth of our great republic, and As high priests, seared by quick’ning fires, command Women and men to rise in might, and surge With flame that to high service dedicates The heart and soul of these United States! Charlotte Becker. Financial Note from Mittel-Europa T is reported that the Allies have found the German mark easy, but that there are several counterfeit Big Bills in circulation on the different fronts. Austrian crowns are no longer tight, and it is rumored that Russi very bad condition, will be better off when she though in "ta Red. OVER HERE comicbooks.com