Life, 1918-10-03 · page 4 of 34
Life — October 3, 1918 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It's a Life magazine gift subscription pitch from what appears to be the World War I era (based on the reference to soldiers in France and the mention of "the boy over there"). The central image shows a cherub-like figure emerging from a box with italicized text urging readers to send Life magazine subscriptions as Christmas gifts to loved ones. The appeal emphasizes convenience—requiring only "a few strokes of your pen"—and positions the gift as a thoughtful reminder of the giver's affection. The bottom includes a testimonial claiming soldiers find Life particularly valuable, and pricing information for domestic and foreign subscriptions. This is straightforward commercial messaging, not satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sending that Xmas Gift to the one you love. American Sailors and Soldiers all like Lrre. No do the Marines Send them a subscription, Domestic rates are sufficient if subscription cnt to ships whose mail goes in cai w York Postmaster, or to Soldier. s if sent to them as members of the American Expeditionary Vorces without defi- nite forcign address. For the flects and armies o, vr Allies, the rate is $0.04 “Best wishes to Lire, the most sought for magazine in France.” —Extract from a letter received from one of our boys now in a hospital in Vichy, France. Everybody is Reading Me Fellows everywhere: Have you been thinking about sending a little gift, say for Christmas, to your mother, your wife, your sister, your sweet- heart or the boy over there? Something that will be a cheerful re- minder of your thought of them? Something that will only take a few strokes of your pen to send, involving no impossible shopping, and will still be, per- haps, the thing they would best like to receive? Forward the amount of a yearly sub- scription to Lire (see rates in the coupon below) and we will begin the subscription at once or at any date you may designate. With the subscription will be forwarded to the recipient a Christmas card or proper notification to this effect, if requested in the order. Ever yours, Special Offer Enclosed find five dollars (Canadian $5.52, Fo $0.04). Send Live for one year to LIFE, 17 West 31st Street, New York. Ove Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) | comicbooks.com