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Life, 1918-10-03 · page 3 of 34

Life — October 3, 1918 — page 3: what you’re looking at

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Life — October 3, 1918 — page 3: Life, 1918-10-03

What you’re looking at

This Life magazine page (471) is primarily **advertising and commercial content** rather than satire or political cartoons. The main advertisement features **Brown Brothers & Company**, a financial services firm offering money transfer and letters of credit to Americans traveling or stationed in Europe during World War I. The text emphasizes their century-long service and convenience for soldiers, Red Cross workers, and military personnel. The left side contains advertisements for **Forhan's toothpaste**, marketed as preventing tooth decay and gum disease—conditions allegedly caused by Pyorrhea. At bottom right, a **Frederick Stearns & Company contest** advertises "$400 in Prizes" for submitting "Zymole Trokeys" (throat lozenges). A brief humorous story titled "Natural" about a child's cemetery visit appears between major advertisements.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

B Break The Seven Ages of America Must Pass Through Before We Can Win the War \CK- \GE—When < home his own parcels Garheaze—When patches are badges of honor on our one cotton suit per everyone car- yea tk-ove—When all idlers, rich or poor, male or female, are put on the rock pile. When every penny we can possibly save into Liberty Roads and War Men-agze—When we e all our in domestic service for war goes i Stamps. When vegetables from the rden replace meat and wheat tables to the greatest pos- extent. Herb-ase e—When we realize that a face is the Kaiser's best ally. Be Suspicious of tender gums E suspicious of any ten- derness or bleeding of the gums. This is usu- ally thefirst stage of Pyorrhea —an insidious disease of the gums that destroys the teeth and undermines bodily health Gradually the gums be- cone spongy. They in- flame, then shrink, thus ex- posing the unenameled tooth-base to the ravages of decay. Tiny openings in the gums form gatewaysfor disease germs to enter the system. has traced many illsto these infecting germs in the gums weakened by Pyorrhea. They arenowknown to be a frequent cause of in- digestion, anaemia, rheu- matism and other serious conditions. So watch carefully for that first tenderness of bleeding of the gums. Try Forhan’s immedi- ately. It positively pre- vents Pyorrhea (Riggs’ Disease) if used in time and used consistently, | ‘And in preventing Pyor thea—it guards against other Forhan's (For the Gums) cleans teeth scienafically as well. your teeth with | it, Te keeps the teeth white and free from tartar, If gum shrinkage has al- teady set in, start using Fochan's and consult dentist. immediately for special treatment 30e and 60c tubes ‘All Druggists FORHAN Co, 202 6th Ave., N.Y. Send for Trial Tube Free Medical science | BROWN PHILADELPHIA NEI YORK ALEXANDER BROWN & SONS BROTHERS & COMPANY BOSTON + BALTIMORE MEMBERS OF NEW YORK, PUILADELPHIA, BOSTON AND BALTIMORE STOCK EXCHANGES Facilities for Carrying or Remitting Money to Europe VER a century in the service of Americans travelling in Europe, Brown Brothers & Company, through their London friends, Brown, Shipley & Co. (established in London in 1810) are in a unique position to furnish any desired information relative to the transferring of funds to Europe, and are able to provide officers and men of the U.S. Army and Navy, and members , Knights of Columbus and Salvation Army travelling to Europe, with many facilities, including the issue of letters of credit during the war free of commission. Brown, Shipley & Company’s office in the West End of London is the most convenient of all lo- cations for Americans stationed in or passing through London. Brown Brothers & Company have also, for the convenience of their patrons, an American representative in France, with head- quarters at the office of the Credit Commercial de France, 20-bis, Rue Lafayette, Paris. OFFICERS’ MAPS OF LON: DON and PARIS free upon ap- plication to Brown Brothers @ Co., 59 Wall Street, New York BROWN, SHIPLEY & Lothbury Cc. Natural ITTLE Frederick went with an aunt through the cemetery. Upon his return home he went to his father and said: “Father, I went for a walk with auntie through the cemetery to-day. and we read the inscriptions on the tombstones.” nd what were your thoughts, my son, after you had done so?” asked the father. “Well, father,” replied the child, seriously, “I wondered where all the wicked people were buried,” “XT she a splendid mother?” “Simply wonderful. She is so par- ticular about whom she hires to take care of her children.” COMPANY 123 Pall Mall LONDON, S. W. $400 in Prizes | And the fonsy part ott he could be a poet if he tried, hat occasios Send us a jingle about ZYMOLE TROKE" throat pastilles— the best thini may win one of the big prizes for jingles. F’ $100; third, $75; fourth, $25, and five $10 prizes. Send your Jingle to our Jingle Department before Dec. 15th, 1918 Frederick Stearns & Company 1042 East Jefferson Ave. for husky throa ye t, $150; second, Detroit, Mich. “FOR HUSKY THROATS comicbooks.com