Life, 1918-10-03 · page 33 of 34
Life — October 3, 1918 — page 33: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant feature is a large W.L. Douglas shoe advertisement (center-right), which uses Shakespeare quotations as decorative framing. **The "Little Game of Draw" section** (left column) is a clever wordplay piece attributing various Shakespeare quotes about "drawing" to different plays. It's a lighthearted literary game with no political content—merely matching quotations thematically. **The W.L. Douglas shoe ad** emphasizes that prices are stamped on shoes as a consumer protection against inflated markups. The accompanying narrative panels show Douglas as a hardworking manufacturer ensuring quality and fair pricing—a straightforward commercial message typical of early 20th-century advertising claiming honesty and value. **Additional ads** include Evans Checona ale and other products, suggesting this is a standard magazine issue from approximately 1912. There is no apparent political cartoon or satire here—the page represents typical Life magazine content mixing light literature with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Little Game of Draw As Chronicled by Shakespeare TNE GAME BEGINS ne to take hands.—* Much Nothing ve down.— Hamlet,” Act 1, My wor'lty friends, will you draw?— “Timon of Athens,” Act 3, Se. 6 jou drawest, swear horrible — ger corty now that T did draw— Comed) of Errors,” Marry, beshrew 2 Much Ado A a aaa WHILE" BOUND OUT"? No, fork, TM not stay.—* Twelfth TAS WAS CALLED UPON TO 00 MANY 3. Se. 2. THINGS WHICH SEEMED TO HAVE NO ¢: arr BEARING WHATCVER UPON THE ~_ME WAS CALLED UPON TO PERFORM wn—" A Winter's Tale,” Act TRADE ME WAS TRYING SO 000 4 EACH DAY HARD TO MASTER. ‘ Qe _Abs Tam passing.—“ King Pt 2, Act 4, Se. 2. good velvet.—" Measure for Act 1, Se. 2. ne GAME CONTINUES . “THE SHO! (AT HOLDS I75 SHAPE” ry the edge.—" The Tempest, $3.50 $4.00 $450$'500 $600 $700 g $g.00 Tellows-\ Measure for-Bleasure, You'll n never need to ask “ What is the price?” when the shoe sales. i. come in" Troilus and man is showing you W.L. Douglas shoes because the actual value is Aet iy determined and ther retail price fixed at the factory before W.L.Douglas sters, draw.— Titus Androni- I name and the retail pics is stamped on the bottom. The stamped x Act 4, Se. 3 price is W. L. Douglas personal guarantee that the shoes are always Now might T do it pat— Hamlet,” worth the price paid for them. Stamping the price on every pair of shoes “The quality of W. L. Douglas product is — King Richard III," Act 4, ‘as a protection against high prices and guaranteed by more than 40 years expe- unreasonable profits is only one example rience in making fine shoes. The smart styles of the constant endeavor of W.L. Douglas are the leaders in the fashion centres of to protect his customers. W.L. Douglas America. They ure made in a well-equipped Wier He name on shoes is his pledge that they factory at Brockton, Mass., by the highest use.—" King Henry } are the best in materials, workmanship paid, skilled shoemakers, under the direction 6 and style possible to produce at the and supervision of experienced men, all ming of the Shrew,” price. Into every pair go the results of working with an honest determination to sixty-six years experience in making make the best shoes for the price that money makes up four.— shoes, dating back to the time when can buy. The retail prices are the same Dream,” Act 3, W. L. Douglas was a lad of seven, peg- everywhere. They cost no more in San . ging shoes. Francisco than they do in New York. Do you call there?—“ All's Well That CAUTION—Before you buy be sure W. L. Douglas name and the H Act 2, S retail price is stamped on the bottom and the inside top facing. mee If the stamped price has Been mutilated, BEWARE OF FRAUD. le by 108, W. I. Dousiag stores and President W_L. DOUG BaTgihe hantets, of cae be ordered direct from ‘SHOE company Douglas by mail, Send for booklet telling Biff SPARK oT ‘order shoes through the mail, postage fr “Measure for Measure,” Act shall raise you.—" Julius Caesar,” EVANS’ CHECONA needs no introduce 4. Se. 3. | tion to those familiar with the EVANS am bound to call.—" Measure fo Products. It can be taken upon faith. The name will make its fame. NVI ND. For C Whe levestor ray ra Merteages Mesicip.! Bonds Partial Peyment Investment Trading on the Stock Exchange We sees hese booklets free on the request of investors. IBNERS MAGAZINE 594 Fifth Avenue, New York Let's see these four threes — A Wine tony and Cleopatr: LEKKI APTER THE GAME So, so, so, so; they laugh that win.— “Othello,” Act 4, S$ It would “Cymbeline,” J . 2 Guticura Cymbeline, ron NON-INTOXICATING Tis but u * Twelfth Night,” ct 5 For Baby’s ts hn Aet a Seog - Itchy Skin so, presently inquire, and so will I yiebate where money is.—‘ Merchant of Venice, All doy 2, Oint- A and Dealers cs Pana’ Taksim Act 1, Se. 1 _« sae, Fase, of TO Let’s away and get our jewels—“ As You Like It,” Act 1. Se. 2 C,H. EVANS & SONS feu! comicbooks.com