Life, 1918-10-03 · page 32 of 34
Life — October 3, 1918 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements** for luxury goods and services aimed at wealthy readers, not political satire. The ads include: - **The Hollenden** (Cleveland hotel) emphasizing comfort and central location - **Old Hampshire Bond** stationery, with text about letter-writing etiquette and courtship rituals - **Brer Rabbit sport gloves** for winter activities - **Virginia Hot Springs** spa resort The only potentially satirical element is the stationery ad's somewhat overwrought emphasis on how "first letters" determine romantic futures, mocking the social anxieties of the era about proper etiquette. The copy gently ridicules both the importance placed on choosing "correct" stationery and the nervousness of "the blushing young man" buying an engagement ring. Otherwise, this reflects early 20th-century consumer culture targeting the upper class—hotels, quality paper goods, luxury winter sports wear, and health resorts were aspirational purchases for Life's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ees WL) 2g HE HOLLENDEN is complete in eVery facility to make you comfortable in body and mind. Eight hundred de- lightful rooms; numerous clublike parlors; four splen- did restaurants. Near thea- tres, shopping and financial districts, and all terminals of travel. European plan, with bath, wend tnpewards HE first letters — his first letter to her and her first letter to him, generally decide whether or not correspondence between the two will thrive or die, Mereiy to write is not enough. One must write well, and the very paper and envelope must look as though they were selected by some- one with the taste necessary to make a good correspondent, Leading stationers offer Old Hampshire Bond to persons seeking the correct social stationery, with the same true, unfailing instinct that the salesman in a jewelry establish- ment uses when he guides the blushing young man to the diamond ring trays. frosty fingers mar win- ter sports for those who chum with— Brer Rabbit A “BRAD” Sport Glove My! but it is soft and warm, with its heavy knitted lining and band of sable coney at the top. Just the distinctive- ness, perfect fit and comfort that delights S and WOM- 1 leather that es all weather. It’s the unusual nice ties of supervision and workmanship that give “BRAD” Sport Gloves their reputation for ex- clusiveness. "s or sent di- © your dealer's At your dea rect if you name R. E. Bradford 12 Bare Street Glov Creator of * ain Kid and The Pirate are for legance, obtainable, Fold to fit th Vir. tnia [or Sprin 4 Olt Hampshire Pond Hampsuire Paper Co., Sour Haptey F. s, Mass. : Toke the Cure at this famous Spa OPEN ALL THE YEAR HE naturally heated waters of Virginia Hot Springs are brought together for your use in our modern, well equipped Cure House. Thousands of sufferers from g rheumatism, obesity, nervous di cases, sciatica and dyspepsiz save taken the cure here since 1735 The finest of outdoor spo ts add healthful pleasure to your stay in this quict mountain valley. At the Homestead Hotel every il contributes to pleasurable living. $5,000,000 has been spect [) to make this the finest resort in the world, Just overnight from Washington. Reser at the Ritz-Carlton Hotcls, New k and Philadelphia, for the Homestead Book 7] Christian S. Andersen, Resident Manager THE HOMESTEAD HOT SPRINGS, VIRGINIA comicbooks.com