Life, 1918-09-26 · page 32 of 33
Life — September 26, 1918 — page 32: what you’re looking at
What you’re looking at
This page from *Life* magazine combines satirical commentary with period advertisements. The main cartoon content addresses World War I: **"Our Foolish Contemporaries"** section mocks German propaganda and American soldiers' naiveté. One anecdote describes soldiers in trenches asking a companion why they must "dig clear through" to see big posters—suggesting soldiers blindly follow orders without understanding their purpose. Another joke about "The New Grand Tour" has soldiers viewing the war as tourist spectacle rather than serious conflict. **"The Willing Button"** jokes about absent-mindedness, while **"Experienced"** contrasts civilian hunting with combat—a commentary on how Americans romanticize war. The **Herbert Tareyton cigarette ad** features a man with a black eye, the caption suggesting there's "something about them you'll like"—likely a play on how the product's quality compensates for social embarrassment or poor judgment. The remainder comprises typical period advertisements (shoe heels, masonic books, indigestion remedy, hair treatments), standard for *Life*'s revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A victory a day keeps the Ger i him the Half- t half a crown is worth considerably more tha A correspondent s man drives may be <aiser to make the populat y fit the food supply istory repeats itself lar bit of hy soon is th to wit: nor did the Rhine.” The New Grand Tour Two Aner: soldiers i when one asked were enga in trench the big posters id see the mpanion, “But “Well, 1 didn't know we had to dig it in order to see it.” —Harper's Magazine, clear throw; Pinch, use ALLEN’S 'FOOT-EASE. The Willing Button Ixpicaxt Moruer: What on earth do you do to your clothes to keep me sew- i ‘ons this way? Sox: I don't know, mother, I merely touch the button. I can't imax: ine what does the rest. —The American Boy. Experienced “Have you ever been under fire?” “Lots of times.” “In the front-line trench “No, but I spend all my ing deer in the M —Youngstown Te mers hunt ine wood: Herbert reyton London zy ton flan Smoking Mixture Falk Tobacco Co, Wi92 12b2 Broadway, NewYork. | for any pair of shoes There’s a friendliness about them that comes from easy walking - a quietness about them that comes from absorbing heel shock —a sure step with them because have the Foster Friction Plug which pre- vents slipping. And there are no holes C AW to track mud or dirt. And Cat's Paw Rubber Heels with these advantages SER Pay, CS bow aitereat deg ds ere arreas cor dancing t CATS Pay, 1 7 CUSHION FEEL yostER RUBBER | Lege | CUSHION RUBBER HEELS tise you ever vied Co's Pows? Jus fd ot are! How long they wear! And what pleasure y will giveyou. Ask for and be sure you get Cat’s Paw Guahibe Raber Hecke Black, white or tan, For men, women and children—all dealers cost no more than the ordinary kind. comfort for FOSTER RUBBER COMPANY 105 Federal Street - Boston, Mass. Originators and patentees of the Foster Friction Plug which prevents slipping Pardonable Pride “TL want you to publish these poems aid a seedy-looking man sblisher. TIL look them over; but s them out un you have a well-known name That's all right. My name is known wherever the English 1a : spoken “Ah, indeed! What is your name?” “John Smith."—-Rochester Times. Tomy (who has ¢ fourth time): I know whist it means, them Huns don’t wane me at this ondon Opinion. HEN Sam Patch jumped’ over Genesce Falls he took a pet bear with him, The bear escaped, but Sam was dro Sam would not have been drowned that day if he had been an annual subscriber to Live and had just received his weekly copy. Clear Your Skin Save Your Hair With Cuticura Bean, Ola. pach ot Se eet Send for a Complete Catalogue of MASONIC BOOK Jewelry and Good REDDING & CO. Publisher, and Manufacturers Dept. L. 200 Fifth Avenue, New Yer BELL-AN Absolutely Removes Indigestion. One packag Proves it. 25c at all druggists