Life, 1918-09-26 · page 31 of 33
Life — September 26, 1918 — page 31: what you’re looking at
What you’re looking at
This page combines two unrelated items typical of early 20th-century magazines: **Left side:** A sentimental advice column titled "When You Don't Hear from Home," addressing a soldier or serviceman anxious about lack of correspondence from his sweetheart. The writer reassures him that mail delays are normal and urges patience, referencing the difficulty of communication during wartime separation. A small cartoon below depicts domestic reconciliation ("That's the way to a man's heart"). **Right side:** A full-page advertisement for Havoline Oil by Indian Refining Company. The ad uses technical diagrams of engine bearings to illustrate why quality oil matters—showing how inferior oil "breaks up" under heat while quality Havoline maintains a protective film. The ad claims Havoline is scientifically proven superior and endorsed by universities. The juxtaposition reflects Life's business model: editorial content adjacent to advertising, with no separation. The page appears designed for American readers during WWI, when soldier correspondence anxiety was common.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dir 463 Ore hundred per cent American war-winning song ject — Perce rte was %, tdi: 4} vo Tere Building a Bridge to Berlin by Bart. E. Grady rt Dedicated to Chas. M. Schwab and the é hipbuilders of America. s tumultuous success by the Master- ith wh y ore River, Boston, New York, . hia and Washington. 7 Price, for voice, orchestra or band, 25¢. net each. = By mail, 27¢. each. “OLIVER DITSON COMPANY © Department 100 BOSTON, MASS. our = - - “ When You Don’t Hear from ect Home T a minute, old man. You've evi- worked yourself up into a , state. There’s nothing reason- bou it, of course. you ought to be ashamed of your- Buck up and think honestly. In rst place, every single thing you 1 imagining hasn't happened. Til bet you a week’s pay to a red apple Things are just about the atly the ed the on that. ne as ustal around home, but you think of it that way because you reconstructed another home full {SB of terrible Forget it. Could you change her? Not in a thou- years, Is she going with another ? Why, he isn’t there, and, be- she wouldn't. And why haven't heard? My dear boy, you are thousands of away—and that all the difference in the world. of all the actual practical things that could happen to keep those letters back. Be good to yourself! Patience! And don't even count on the next mail. The letters will come all right, and when they do you'll curse yourself out for lieing such a dismal idiot possibilities side you miles OM, DAN, YoU HIT HIM IN THE STOM- N'T WORRY, MY DEAR; THAT'S THE WAY TO A MAN'S HEART,” HAVOLINE OlL=“YOUR BEARING Without Oilyour HEAT Breaks Perfect unbroken earing would up Poor Oils Film of Oil burn itself out _ Heat Does 'Not Break Up Indian Refining Company HAVOLINE OIL Here is a vivid picture of thé difference between good oil and inferior oil. At the right, you note the bearing running, protected by a fine film of oil. This oil keeps apart all moving surfaces in your motor. Moreover, it protects them from the intense heat always generated by the friction of fast-moving machinery. In a good motor there are many such bearings fitted to 1/1000 inch accuracy, and you must have an oil like Havoline that keeps its film as a constant protector against the ravages of frictional heat. The centre section of the bearing shows how an inferior oil breaks up under heat. Heat always shows up a poor oil. Heat breaks up its protecting film into splotches and kills its lubricating power. An oil film so broken permits dry metal to rub against dry metal, which gives friction its deadly chance. This illustrates why, although you may be using plenty of oil in your motor, you still hear ominous sounds— * knocks,” grindings, or similar indications that something is wrong. Ever con- sider it might be poor oil? It often is and the car owner never knows what's the trouble. Be safe—use Havoline. The section of the bearing shown at the left is ruming without any oil what- ever. It is obvious that without any lubrication in any good piece of machinery, dry steel would rub against dry steel. Great friction would result and the result- ing heat would burn out the best piece of steel in the world. Havoline Oil has been proven by vast numbers of car own- ers to be the safest oil you can use in your motor under all conditions. One of the country’s greatest universities has proven scientifically in its laboratories that Havoline is the safest oil to use in a motor. Give your motor Havoline. It will pay you. ° Havoline greases are compounded of 1 nline Oil and pure, t tallow. dy Clean to handle and correct in New York Producers and Refiners Incorporated of Petroleum comicbooks.com